Partner Glossary
Our glossary empowers you with the latest definitions and new terms so you can manage your ecosystems confidently, and make strategic decisions based on your specific needs.
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Business Outcomes:
A
B
- Bonus
- Brand Loyalty
- Brand Marketing
- Bulk Gift Cards
- Bulk Gift Voucher
- Business Automation
- Business Forecasting
- Business Insights
- Business Promotional Items
- Business to Business (B2B)
- Business to Business to Consumer (B2B2C)
- Business to Consumer (B2C)
- B2B Partnerships
- Buyer Enablement
- Buyer's Journey
C
- Call to Action
- Card Verification Value (CVV)
- Cardholder
- Cash Incentive
- Cash Reward
- Channel
- Channel Account Manager
- Channel Activation
- Channel Activation Software
- Channel Chief
- Channel Ecosystem
- Channel Empowerment
- Channel Enablement
- Channel Engagement
- Channel Management
- Channel Management Software
- Channel Manager
- Channel Operations
- Channel Partner
- Channel Partner Program
- Channel Rewards
- Claim
- Closed-Loop Cards
- Cloud Service Provider
- Cloud Service Provider Marketplaces
- Co-Ideation
- Co-Innovate
- Co-Investments
- Compliance
- Confidentiality
- Configure Price Quote
- Consumer Incentives
- Consumer Rebates or Express Rebates
- Content Management System
- Conversation Rate
- Conversion Funnel
- Cookies
- Customer Acquisition Cost
- Customer Lifetime Value
- Customer Relationship Management (CRM)
- Customer Relationship Manager
- Customer Retention
- Customer Segmentation
D
- Data Analytics
- Data Breach
- Data Integrity
- Data Lake
- Database Administrator
- Dealers
- Dealer Manager
- Demand Generation
- Demand Signal Management
- Digital Enablement
- Digital Transformation
- Direct Selling
- Display Advertising
- Distribution Channels
- Distributor
- Distributor Management
- Distributor Portal
- Due Diligence
E
G
I
- Ideal Customer Profile
- Implementation Partners
- Independent Software Vendor (ISV)
- Indirect Reseller
- Industrial Internet of Things
- Influencer
- Influencer Contract
- Influencer Management
- Influencer Marketing
- Information Security
- Innovation Partners
- Instant Rebate
- Instant Response Partners
- Internet of Things (IoT)
L
M
- Machine Learning
- Mail In Rebate
- Managed Security Service Provider (MSSP)
- Managed Service Providers (MSPs)
- Manufacturer's Suggested Retail Price
- Market Analysis
- Market Development Fund
- Market Segmentation
- Marketing Qualified Lead
- Marketing Research
- Marketing Strategy
- Master Agent
- Merchandise Gifts
- Mobile Device Management
- Module
- Multi-Tier Channels
- Mutual Non-Disclosure Agreement
- MyRewards
O
P
- Participation Rate
- Partner
- Partner Activation
- Partner Advisory Board
- Partner Analytics
- Partner Attribution
- Partner Business Planning
- Partner Certification
- Partner Collaboration
- Partner Communications
- Partner Consumption
- Partner Data
- Partner Directory
- Partner Ecosystem
- Partner Ecosystem Automation
- Partner Ecosystem Management
- Partner Ecosystem Mapping
- Partner Enablement
- Partner Engagement
- Partner Experience
- Partner Experience Management
- Partner Federation
- Partner Fulfilled Revenue
- Partner Incentives
- Partner Investments
- Partner Journey
- Partner Lifecycle
- Partner Lifecycle Management
- Partner Listing
- Partner Management
- Partner Marketplace
- Partner Metrics
- Partner Motions
- Partner Network
- Partner Newsletter
- Partner Onboarding
- Partner Operations
- Partner Performance
- Partner Persona
- Partner Personalization
- Partner Portal
- Partner Program
- Partner Program Compliance
- Partner Proliferation
- Partner Recruitment
- Partner Relationship Management (PRM)
- Partner Reporting
- Partner Retention
- Partner Segmentation
- Partner Sourced Revenue
- Partner Tiers
- Partner-First Strategy
- Partner-Led Growth
- Partnership
- Partnership Agreement
- Platform
- Post-Sale Partners
- Power BI
- PRM Application
- PRM Software
- Prepaid Reward Cards
- Product Inquiry
- Product Lifecycle
- Product Line
- Promotional Strategy
- Promocode
- Proof of Performance
R
- Recurring Revenue
- Redemption Rate
- Referral
- Referral Agreement
- Referral Management
- Referral Partner
- Referral Tracking
- Reloadable Card
- Re-occurring Revenue
- Reseller
- Reseller Agent
- Reseller Agreement
- Reseller Management
- Reseller Partner Portal
- Retention Rate
- Return on Investment
- Reward Catalog
- Risk and Compliance (RAC)
- Robotic Process Automation
- Rules of Engagement (RoE)
S
- Salesforce
- Sales Enablement
- Service Excellence
- Service Level Agreement
- Service Revenue
- Service Technician
- Share of Wallet
- Single Sign-On
- Site Reliability Engineer
- Smart Incentive Program
- Software as a Service (SaaS)
- Software Development Kit
- Software Platform
- Software Solution
- Solution Selling
- Solutions Marketplace
- Solutions Partner
- Solutions Provider
- Source of Truth
- Spend-Based Incentive
- SPIFF
- Strategic Alliances
- Strategic Partner
- Strategic Partnerships
- Subscription-Based Reward Model
- Sustainability Partner
- Sustainability Partnerships
- System Integrator (SI)
- System of Engagement (SOE)
- System of Record