Direct Selling is a method of retail where products or services are sold directly to consumers outside of a traditional retail environment, often through personal interactions or one-on-one sales. This approach bypasses intermediaries, allowing sellers to build strong, direct relationships with customers.
Key components of direct selling include:
- Building personal connections with customers
- Demonstrating or explaining products through face-to-face or digital interactions
- Offering customized purchasing experiences
- Managing orders, delivery, and post-sale support
In practice, direct selling happens through in-person meetings, home events, online channels, or social networks. It focuses on creating trust and offering tailored solutions, which enhances the overall customer experience.
Direct selling is important because it fosters personal relationships, provides flexibility for sellers, and often leads to high customer satisfaction. It also empowers many individuals to start their own businesses, contributing to economic growth and entrepreneurship.
Increase Sales to Become a Market Leader
Case Study
Consumer Durables: Maximizing engagement with retailers to drive sales uplift
Discover how 360insights worked alongside iconic household appliance brand, Hoover, to implement a new incentive initiative in the marketplace.
This unique B2B sales points-based reward program motivated sales follow-through, to result in a 270% increase in sales and position themselves as market leader.