Email Engagement refers to the interaction and involvement recipients have with email communications, measured through actions like opening emails, clicking links, and responding to calls-to-action.
This involves:
- Monitoring email performance metrics
- Optimizing content for relevance and appeal
- Encouraging active participation from recipients
In practice, marketers use email engagement to gauge the effectiveness of their campaigns and build stronger connections with their audience. This drives better customer relationships, higher conversion rates, and improved campaign outcomes.
Email engagement is vital as it not only reflects the audience’s interest in your communications but also provides insights into refining strategies to meet business goals and increase overall marketing success.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.