Configure Price Quote (CPQ) is a business software solution designed to streamline and automate the process of configuring products, determining accurate pricing, and generating professional quotes for customers.
This involves:
- Customizing product configurations based on customer needs
- Applying pricing rules, discounts, and promotions
- Generating error-free, tailored quotes efficiently
In practice, CPQ tools help sales teams deliver faster, more accurate proposals, reducing manual workload and improving customer experience. CPQ systems lead to enhanced sales efficiency, reduced quote errors, and better deal closure rates.
CPQ systems are vital as they not only optimize the quoting process but also provide insights into pricing strategies and sales patterns, directly impacting revenue growth and operational effectiveness.
Increase Sales to Become a Market Leader

Case Study
Consumer Durables: Maximizing engagement with retailers to drive sales uplift
Discover how 360insights worked alongside iconic household appliance brand, Hoover, to implement a new incentive initiative in the marketplace.
This unique B2B sales points-based reward program motivated sales follow-through, to result in a 270% increase in sales and position themselves as market leader.