Business Forecasting is the process of predicting future business conditions based on historical data, market trends, and economic indicators.
Essential activities include:
- Utilizing statistical methods to analyze past performance data
- Scenario planning to evaluate potential impacts of different market conditions
- Implementing predictive analytics to refine forecasts
Forecasting enables businesses to make informed decisions, allocate resources effectively, and develop strategic plans. It is vital for risk management, optimizing operations, and ensuring sustainable growth.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.