A Channel Chief is a senior executive who is integral to the success of a brand’s channel partner program. Their work supports the indirect sales process by designing strategies to support, grow, and maintain strong relationships with channel partners.
Key components include:
- Developing strategies to support partners during the indirect sales process
- Providing the tools, resources, and support partners need to succeed
- Continuously monitoring performance to improve partner programs
Channel chiefs are vital to a brand’s scalability, offering opportunities to expand into new markets by reducing sales friction and driving higher revenues. It’s a role that is instrumental to any organization’s indirect sales process.
Simplify Program & Processes for Success
Case Study
Consumer Durables: Improving long-term loyalty through a cohesive user experience
A national lighting manufacturer wanted to switch up their channel incentive strategy in order to increase brand awareness and improve long-lasting relationships with distributors and contractors.
By creating a cohesive user experience - including the integration of training and gamification within this points-based rewards program and optimizing the engagement and comms strategy - this led to significant improvements in brand loyalty and increased revenue.
Learn how the program automations also improved the internal stakeholders reporting capabilities.