Channel Management Software allows brands to track, analyze, and monitor complex distribution networks inherent within indirect supply chains. This digital tool allows them to optimize distribution practices for their strategic channel partners like resellers, distributors and other service providers.
Key components include:
- Sharing data insights with partners to improve channel performance
- Establishing data-driven practices around pricing, inventory, and promotions
- Providing personalized communication to effectively engage and educate partners
Brands use channel management software to streamline their distribution and sales processes across multiple channels. This leads to improved efficiency, stronger partner relationships, and enhanced customer satisfaction. By leveraging deep data insights, market trends, and customer behaviors, channel partners meet market demands and improve customer experience.
We Build Partnerships that Last
Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.