Partner Analytics refer to the collection, measurement, and analysis of data related to an organization's partnerships and collaborations. This process enables businesses to assess the performance and value of their partnerships, optimize joint efforts, and make data-driven decisions to enhance outcomes.
Partner analytics often involve:
- Monitoring partner performance metrics such as sales contributions, lead generation, and customer retention
- Evaluating the effectiveness of co-marketing campaigns or shared initiatives
- Gaining insights into market penetration or expansion achieved through partnerships
- Identifying opportunities for improving partner engagement and collaboration
In practice, businesses use partner analytics to evaluate the impact of their partnerships and ensure alignment with strategic goals. For example, a tech company could use analytics to identify which of its resellers drive the most revenue and invest more resources in supporting those high-performing partnerships.
Partner analytics are vital for businesses because they provide a clear view of how partnerships contribute to growth and profitability. By leveraging data, companies can build stronger, more productive relationships, optimize resource allocation, and ultimately drive greater value from their partnerships.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.