Partner Data refers to information that organizations gather, share, or exchange with business partners to achieve shared goals, streamline operations, or enhance customer experiences.
This involves:
- Collecting data related to joint business activities
- Ensuring secure data sharing practices
- Analyzing partner-contributed insights for mutual benefit
In practice, partner data enables businesses to strengthen collaborations, identify opportunities for growth, and optimize supply chain or marketing strategies. For example, retailers may utilize partner data from suppliers to improve inventory management or coordinate promotions for mutual profit.
Partner data is essential as it fosters trust, drives innovation, and maximizes the potential of collaboration. Additionally, it helps companies adapt to market demands, leveraging shared insights to improve performance and fuel long-term success.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.