Field Marketing is a strategic approach to engaging customers directly in their environments through face-to-face interactions, events, and localized campaigns to build brand awareness and drive sales.
This involves:
- Conducting in-person events such as product demonstrations, trade shows, and promotional campaigns
- Deploying brand ambassadors or field representatives to engage with customers directly
- Gathering customer feedback and market insights to refine strategies
- Promoting products or services at retail locations to increase immediate sales
In practice, businesses use field marketing to create personal connections with customers, showcase products in a tangible way, and trigger real-time purchasing decisions. This leads to stronger customer relationships, improved brand visibility, and measurable sales growth.
Field marketing is essential because it bridges the gap between brands and customers through direct interaction, driving trust and creating impactful experiences that enhance loyalty and profitability.
We Build Partnerships that Last
Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.