A Card Verification Value (CVV) is the name for the three-to-four digit security code found on debit and credit cards. The security codes act as another layer of protection when shopping online and are designed to protect against unauthorized transactions.
Key components include:
- Establishing a unique identifier for debit and credit cards
- Using the security code during card-not-present purchases
- Adding an extra layer of protection for online card purchases
Businesses use CVV codes to ensure greater transparency and security during card-not-present transactions. This added protection significantly reduces the risk of fraudulent activity. CVV codes are essential as they bolster payment security, minimize financial losses due to fraud, and help maintain trust between businesses and their customers.
Simplify Program & Processes for Success
Case Study
Consumer Durables: Improving long-term loyalty through a cohesive user experience
A national lighting manufacturer wanted to switch up their channel incentive strategy in order to increase brand awareness and improve long-lasting relationships with distributors and contractors.
By creating a cohesive user experience - including the integration of training and gamification within this points-based rewards program and optimizing the engagement and comms strategy - this led to significant improvements in brand loyalty and increased revenue.
Learn how the program automations also improved the internal stakeholders reporting capabilities.