A Channel is the path a product or service takes to meet the end user. Brands use channels to support the indirect sales process via distributors, resellers, or other partners to enhance the overall customer experience.
Key components include:
- Educating partners about specific products and services
- Offering support to improve indirect sales processes
- Incentivizing partners to meet business objectives
Channels play a vital role for brands looking to grow and scale their business. A well-optimized channel can influence buying behaviors in new markets, helping brands expand their reach and scale more efficiently.
Centralize Ecosystems to Adapt to Market Trends
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The Changing Tech Landscape of Ecosystem Orchestration
The transition from the traditional indirect channels business model to the era of ecosystems marks a significant shift in modern business dynamics.
The new world of Ecosystem Orchestration fosters innovative, seamless collaboration and flexibility.
See the contrasts of Ecosystem Orchestration with the constrictions of traditional PRM and the impact of this implementation on your business.