Agency Partners are external marketing or creative agencies that work collaboratively with businesses to achieve mutual goals.
Key activities include:
- Aligning objectives
- Sharing resources
- Executing joint campaigns
Agency Partners help businesses access diverse expertise, innovative strategies, and creative solutions, enhancing marketing effectiveness and reach. The relevance of Agency Partners lies in their ability to augment internal capabilities, drive strategic initiatives, and foster long-term business success.
We Build Partnerships that Last
Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.