Channel Enablement is the process of arming channel partners with the strategic resources required to promote and sell a brand’s products or services.
Key components include:
- Offering trainings and certifications to optimize indirect sales processes
- Distributing marketing assets and sales collateral to partners
- Incentivizing partners to expand their product knowledge
The correct channel enablement can play a crucial role in growing revenue, building brand loyalty, and scaling into new markets. By leveraging tools like sales kits, product updates, specialized training, and certifications you can build strong partnerships optimized for indirect sales efficiency.
Transforming the Way Partners Learn and Grow
eBook
How Incentivized Learning Can Benefit Your Business
As vendors increasingly seek to achieve market penetration, increase brand awareness, and accelerate revenue growth, they have to look to engage the real channel influencers, partner sales teams, in order to deliver the desired impact.
Developing valuable relationships, building loyalty, ambassadorship and advocacy are critical to the success of channel performance.
How can this be achieved? Download the guide to find out how.