Partner Consumption refers to the use of goods, services, or data provided by a business through its partnerships or collaborations. These partnerships enable organizations to leverage shared resources, expand their reach, and drive mutual benefits.
This involves:
- Coordinating with partner networks
- Monitoring usage patterns and shared benefits
- Enhancing the value chain for both parties
In practice, partner consumption allows businesses to offer more comprehensive solutions, access new markets, and strengthen alliances. For example, a software company might integrate its product with a partner's platform to improve user experience and appeal to a wider audience.
Partner consumption is essential because it fosters collaboration, opens up opportunities for growth, and drives innovation. This strategy not only improves customer satisfaction by offering synergistic solutions but also boosts revenue and builds long-term business sustainability.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.