The Buyer’s Journey charts the path customers go through when making purchase decisions. Most typically, this involves three stages: awareness, consideration, and decision. Businesses map out the buyer’s journey to help customers navigate the individual stages inherent when making purchase decisions.
Key components include:
- Building awareness of the problem
- Offering educational resources to consider
- Facilitating decision-making for the best product or service
The Buyer’s Journey plays a crucial role in marketing campaigns. The goal of mapping out the Buyer’s Journey is to help craft personalized customer experiences that increase conversions. Clearly communicating the buyer’s needs at each stage improves customer engagement, builds trust, and helps boost sales. By understanding the buyer’s journey, companies can nurture relationships throughout the sales cycle and drive growth.
We Build Partnerships that Last
Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.