Business to Business to Consumer (B2B2C) is a partnership between two businesses where one company agrees to sell another company’s products to an end consumer. One company provides the product, service, or technology while the other company serves as a channel to reach end users.
Key components include:
- Establishing collaborative business partnerships to combine resources and expertise
- Integrating services to foster greater customer satisfaction and increased sales
- Improving customer experience to support long-term buying behaviors
B2B2C practices support industries like technology, financial services, and healthcare. By providing technology, products, or services to strategic partners, consumers enjoy an improved customer experience. These efforts can increase brand loyalty, expand market reach, and improve customer satisfaction.
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Case Study
TMT: Delivering Outstanding ROI and Global Sales Performance
Learn how 360insights worked hand-in-hand with an Information Technology Manufacturer and Fortune 100 Company to integrate partners globally and strengthen long-term relationships.
Using our Channel Success Platform™, partners saw an average of 226% more sales after one month with the program and a 41% increase in the rate of active partner purchases.