Website Management refers to the ongoing process of maintaining, optimizing, and updating a website. This process helps ensure that a site remains functional, secure, and aligned with business goals.
Both technical maintenance and content-related upkeep are part of this process, which can also include:
- Monitoring overall site performance and security protocols
- Providing updates to design and navigation for purposes of usability and relevance
- Managing plugins and software to ensure compatibility with backend systems
Effective website management allows businesses to deliver a consistent and engaging online experience for users. It also helps them keep their digital presence responsive to and aligned with user expectations and is thus a key component of brand identity.
Simplify Program & Processes for Success
Case Study
Consumer Durables: Improving long-term loyalty through a cohesive user experience
A national lighting manufacturer wanted to switch up their channel incentive strategy in order to increase brand awareness and improve long-lasting relationships with distributors and contractors.
By creating a cohesive user experience - including the integration of training and gamification within this points-based rewards program and optimizing the engagement and comms strategy - this led to significant improvements in brand loyalty and increased revenue.
Learn how the program automations also improved the internal stakeholders reporting capabilities.