A Reseller Agent is an individual or organization that facilitates the sale of products or services from a supplier to end consumers, operating as an intermediary in the distribution process. Reseller agents typically work with suppliers to access inventory and earn revenue through commissions or markups on sales.
This involves:
- Establishing relationships with suppliers and customers
- Promoting and marketing products or services
- Negotiating pricing agreements
- Managing orders and ensuring timely delivery
- Providing customer support and addressing inquiries
Reseller agents are essential in expanding market reach and driving sales for suppliers. By leveraging their networks, expertise, and customer connections, reseller agents enable businesses to scale operations and penetrate new markets. This ultimately leads to increased brand visibility, higher sales volumes, and a stronger presence in competitive industries.
Centralize Ecosystems to Adapt to Market Trends

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The Changing Tech Landscape of Ecosystem Orchestration
The transition from the traditional indirect channels business model to the era of ecosystems marks a significant shift in modern business dynamics.
The new world of Ecosystem Orchestration fosters innovative, seamless collaboration and flexibility.
See the contrasts of Ecosystem Orchestration with the constrictions of traditional PRM and the impact of this implementation on your business.