Business to Consumer (B2C) is the process in which businesses sell directly to end users through a physical retail store or an e-commerce website. Consumers buy technology, products, or services directly from the business for personal use.
Key components include:
- Identifying target consumer demographics
- Offering user-friendly purchasing channels to end users
- Delivering personalized marketing and communication to support sales
B2C brands seek to create strong emotional bonds with their customers that directly tie back to their products or services. When done well, customers can feel a kinship with a brand that closely resembles their core values.
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Case Study
TMT: Delivering Outstanding ROI and Global Sales Performance
Learn how 360insights worked hand-in-hand with an Information Technology Manufacturer and Fortune 100 Company to integrate partners globally and strengthen long-term relationships.
Using our Channel Success Platform™, partners saw an average of 226% more sales after one month with the program and a 41% increase in the rate of active partner purchases.