Partner Attribution refers to the process of identifying and assigning credit to business partners, affiliates, or collaborators for their contributions to customer conversions, sales, or other measurable actions.
This involves:
- Tracking customer interactions across various channels or touchpoints
- Connecting customer outcomes, such as purchases or sign-ups, to specific partners
- Assigning value or credit to partners based on their role in the conversion process
In practice, businesses use partner attribution to evaluate the effectiveness of partnerships, optimize collaboration strategies, and ensure fair compensation or commission distribution. It enables companies to measure the impact of different partners, improve decision-making, and strengthen mutual trust, ultimately driving growth and fostering long-term partnerships.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.