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From Data to Decisions: The Power of KPIs in Marketing

Channel Partner Marketing

Blog

From Data to Decisions: The Power of KPIs in Marketing
Discover how KPIs can transform channel marketing. Learn to define clear goals, set realistic benchmarks, and communicate success effectively. Subscribe to our podcast for expert insights!
Generative AI to the Rescue! Banishing the Monsters of Partner Marketing

Channel Partner Marketing

Blog

Generative AI to the Rescue! Banishing the Monsters of Partner Marketing
Generative AI transforms partner marketing by tackling inefficiencies, boosting productivity, and defeating marketing challenges. Empower your strategy today!
The Partner Marketer's Guide to Generative AI

Channel Partner Marketing

eBooks

The Partner Marketer's Guide to Generative AI
Discover why the combination of human-led marketing expertise and Gen AI sidekick is the ultimate duo for partner marketing success, and how to build your own AI sidekick. Download the 360insights Partner Marketer’s Guide to Generative AI now.
Accelerate Your Journey to Success: Expert Services that Drive Results

Channel Partner Marketing

Infographics

Accelerate Your Journey to Success: Expert Services that Drive Results
Discover how 360insights | Elevate can unify your marketing strategies, drive growth, and enhance ROI with tailored programs and expert support for long-term success.
360insights Named Top Channel Marketing Solutions Provider 2025 by MarTech Outlook

Inside 360

Blog

360insights Named Top Channel Marketing Solutions Provider 2025 by MarTech Outlook
360insights named top channel marketing solutions provider 2025 by MarTech.
Ecosystem Orchestration – The Assessment & Guide to Ecosystem-led Growth

Ecosystem Dealer Portals

eBooks

Ecosystem Orchestration – The Assessment & Guide to Ecosystem-led Growth
Unlock ecosystem-led growth with our new e-book co-created with TiER1. Discover actionable strategies and frameworks to enhance partnerships and drive sustainable success in the evolving SaaS landscape.
The Hidden Cost of Disjointed Tech Stacks: Why Unification Matters

Ecosystem Dealer Portals

Infographics

The Hidden Cost of Disjointed Tech Stacks: Why Unification Matters
Discover how to optimize your tech stack by integrating cutting-edge tools and strategies that enhance efficiency, security, and performance. Our infographic provides a roadmap to harnessing the full potential of your applications, ensuring you stay competitive in a rapidly evolving digital landscape.
The Ecosystem Impact Summit

Ecosystem Dealer Portals

Webinars

The Ecosystem Impact Summit
Watch the Orchestrate 2025 Ecosystem Impact Summit to gain actionable insights and frameworks for driving ecosystem growth and revenue through strategic partnerships and co-selling initiatives.
Installer/Designer Loyalty Program Personalization

B2B Loyalty

Infographics

Installer/Designer Loyalty Program Personalization
Download our new cheat sheet to help boost engagement and reward key professionals effectively.
9 Channel Incentive Strategies to Drive Partner Engagement in 2025

Incentives and Rewards

Blog

9 Channel Incentive Strategies to Drive Partner Engagement in 2025
Discover 9 innovative channel incentive strategies for 2025 to drive partner engagement and achieve your business goals with dynamic, personalized, and gamified programs.
Elevate Your B2B Brand Through Adaptability & Storytelling

Creative Services

Blog

Elevate Your B2B Brand Through Adaptability & Storytelling
Adaptability, AI, and innovative storytelling can transform B2B branding. Join Akilah Murrell and Jack Featherstone as they share strategies to build emotional connections and inspire memorable brands.
Winning Loyalty: How to Create Personalized Installer Programs

B2B Loyalty

eBooks

Winning Loyalty: How to Create Personalized Installer Programs
Discover how to create personalized loyalty programs for Installers, Designers, and Consultants with strategies to enhance brand engagement. Download the 360insights eBook now.
360insights Wins Prestigious Par Excellence Award at 2025 SITE Crystal Awards

Inside 360

Blog

360insights Wins Prestigious Par Excellence Award at 2025 SITE Crystal Awards
Read all about how 360insights was recognized for Excellence in Corporate Social Responsibility & won big at the SITE Crystal Awards 2025
Small Shops, Big Impact

B2B Loyalty

Webinars

Small Shops, Big Impact
Join 360insights as we take a deep dive into our Automotive Aftermarket industry report: Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Report.
So, You Want to Start A Points Program…

Incentives and Rewards

Infographics

So, You Want to Start A Points Program…
Our comprehensive Infographic serves as your essential guide to designing, implementing, and optimizing a highly effective partner points program. It provides insights  to help you create a structured and engaging system that not only motivates your channel partners but also enhances their loyalty and drives significant sales growth. Download now!
Three Reasons Why Small Shops Play A Big Role In Your Channel

B2B Loyalty

Infographics

Three Reasons Why Small Shops Play A Big Role In Your Channel
Learn how small repair shops drive customer loyalty and expand distribution channels in the automotive aftermarket. See the three key reasons to leverage their potential today.
Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Report

B2B Loyalty

Research Reports

Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Report
We gathered responses from your dealer network to create the ultimate guide to creating impactful automotive incentive programs!
Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Infographic

B2B Loyalty

Infographics

Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Infographic
This infographic, based on a 360insights Automotive report, provides insights from dealer network responses and outlines key strategies for crafting impactful incentives. It highlights the benefits of boosting sales and customer engagement, and offers actionable tips for implementing successful programs.
Future-Proof Your 2025 Channel Incentive Strategy With a Global Lens

Incentives and Rewards

Webinars

Future-Proof Your 2025 Channel Incentive Strategy With a Global Lens
Learn how to optimise program structure and design, identify annual improvement opportunities, and tailor incentives to meet the diverse needs of specific personas and geographics.
How Corporate eLearning Boosts Competitive Edge with Small Auto-Shop Channel Partners 

Program Engagement

Blog

How Corporate eLearning Boosts Competitive Edge with Small Auto-Shop Channel Partners 
Boost your auto shop's competitive edge with tailored corporate eLearning solutions to address the skills gap and enhance employee training, satisfaction, and loyalty.
Incentives Automation: Outperform, Don’t Outspend Competition

Incentives and Rewards

Blog

Incentives Automation: Outperform, Don’t Outspend Competition
Incentive Automation is a unique cloud-based software solution designed to accelerate your partner’s time to revenue & increase partner loyalty. Learn how.
The Next Era of Ecosystem Technology

Ecosystem Dealer Portals

Webinars

The Next Era of Ecosystem Technology
During this on-demand 360insights Ecosystem session, our panel of experts from Crossbeam, Digital Bridge Partners, Partner Fleet, StructuredWeb, ServiceNow, and guest Forrester, will provide a foundational knowledge and discuss the application of ecosystem strategies so that organizations can ensure their tech stack supports their strategic objectives. Watch the replay now!
The Incentive Travel Playbook: Strategies for Customers, Channel Partners & Salespeople

Incentive Travel

eBooks

The Incentive Travel Playbook: Strategies for Customers, Channel Partners & Salespeople
Learn how to effectively implement incentive travel programs to inspire, build loyalty, and strengthen partnerships with this comprehensive playbook catered to corporations, brands, and channel leaders. Download now!
State of Co-Marketing Funds Management

MDF and Co-Op Funds

eBooks

State of Co-Marketing Funds Management
Discover key insights on managing Co-Marketing Funds with MDF and Co-Op programs effectively. Learn about program differences, industry preferences, eligibility criteria, and best practices. Access the eBook now!
Your Consumer Incentive Playbook: Four Creative Moves You Should Be Making

Consumer Rebates / Cashback

eBooks

Your Consumer Incentive Playbook: Four Creative Moves You Should Be Making
Boost sales and brand loyalty with creative consumer incentives. Learn how to personalize offers, gamify programs, and explore alternative incentives in this insightful eBook. Download now!
Innovating Talent Management Strategies in the Automotive Aftermarket Industry

Program Engagement

Infographics

Innovating Talent Management Strategies in the Automotive Aftermarket Industry
Our new Infographic is your gateway to mastering the art of recruitment, onboarding, and enablement and training in the auto aftermarket industry. Download this essential Infographic now.
New Identity, Same Commitment: Welcome to 360insights | Elevate

Channel Partner Marketing

Blog

New Identity, Same Commitment: Welcome to 360insights | Elevate
We are thrilled to announce the launch of our newly rebranded expert services arm, 360insights | Elevate
The Changing Tech Landscape of Ecosystem Orchestration

Ecosystem Dealer Portals

Infographics

The Changing Tech Landscape of Ecosystem Orchestration
Welcome to the era of Ecosystem Orchestration. Download this Infographic to learn all about how Ecosystem Orchestration is completely changing the game.
From Connection to Conversion: How Omnichannel Marketing Can Boost Brand Loyalty & Drive Revenue

Program Engagement

eBooks

From Connection to Conversion: How Omnichannel Marketing Can Boost Brand Loyalty & Drive Revenue
Read this eBook where we take you through an overview of Omnichannel Marketing, the changes in consumer behavior & how you can meet these new demands, and an Omnichannel Marketing Checklist to ensure success.
The 360insights Ecosystem Launch

Ecosystem Dealer Portals

Webinars

The 360insights Ecosystem Launch
The first of its kind, the 360insights Ecosystem is a groundbreaking project that offers enterprises a new way of operationalizing ecosystem scale and success. Check our launch webinar to learn more about 360insights Ecosystem.
Automotive: Stapletons - Points Based Reward Incentives

B2B Loyalty

Case Studies

Automotive: Stapletons - Points Based Reward Incentives
Customer loyalty points-based program, incentivizing UK tire resellers to purchase premium tire ranges & SKU's, driving sales growth & revenue.
Creating Brand Loyalty with Experiential Rewards & Events

Incentive Travel

Webinars

Creating Brand Loyalty with Experiential Rewards & Events
Watch this on demand webinar, Creating Meaningful, Memorable, and Motivating Brand Loyalty with Experiential Rewards & Events, 360insights’ experts will share insights and best practices for designing travel programs that inspire and motivate, while also delivering measurable business results. 
Your Rate Card Implementation Checklist

MDF and Co-Op Funds

Infographics

Your Rate Card Implementation Checklist
Read this infographic to learn more about what Rate Cards are and why you should be using them, a checklist for your successful creation and implementation of Rate Cards and what you should be doing after your program is up and running.
The 5 Criteria of Successful Rate Card Program 

MDF and Co-Op Funds

Infographics

The 5 Criteria of Successful Rate Card Program 
Learn more about what a Rate Card is, the benefits of using a Rate Card, and the criteria you should follow for success.
The Definitive Guide for an Effective Channel Incentive Program

Channel Partner Marketing

eBooks

The Definitive Guide for an Effective Channel Incentive Program
Read this eBook where we take you through 6 areas of focus that will help you run your incentive programs correctly and efficiently.
Driving Marketing Success in the EV Revolution: Strategies for Digital Dominance

Program Engagement

Webinars

Driving Marketing Success in the EV Revolution: Strategies for Digital Dominance
Watch as we explore the impact of increasing budgets on impression share, the importance of keeping pace with digital trends, and maximizing reach in the digital space. Learn how to craft effective marketing strategies that resonate with EV consumers and dealers alike.
Contractors Speak Out: Motivating Contractors for Growth

B2B Loyalty

eBooks

Contractors Speak Out: Motivating Contractors for Growth
Discover 'Contractors Speak Out' for insights on construction, eCommerce, and distributor strategies. Download to learn how to empower your business and build stronger, lasting contractor relationships. 
(Auto) The Not-so Secret Value of Consumer Rebates & Cashback Programs

Consumer Rebates / Cashback

Infographics

(Auto) The Not-so Secret Value of Consumer Rebates & Cashback Programs
Effective promotional strategies are vital in the automotive industry. Dealer incentives and cashback programs boost sales and gather customer insights. Incentives may include sales bonuses, special financing, or early access to new models. Cashback offers make cars more affordable. For more on these strategies, download our expert-packed e-book today!
The Not-So Secret Value of Consumer Rebates & Cashback Programs

Consumer Rebates / Cashback

Infographics

The Not-So Secret Value of Consumer Rebates & Cashback Programs
Leveraging effective promotional strategies is crucial for success. One such strategy proven to be powerful is using rebates and cashback programs. These programs not only drive sales but also offer an opportunity to collect valuable customer data, enabling businesses to make informed decisions. Learn more by reading now!
Tiffani Bova and 360insights Help you Unlock Growth Potential Across your Business

Channel Partner Marketing

Webinars

Tiffani Bova and 360insights Help you Unlock Growth Potential Across your Business
Watch Tiffani Bova and 360insights as we help you unlock growth potential across your business.
Sales Incentives: How, Why, and ROI

Incentives and Rewards

eBooks

Sales Incentives: How, Why, and ROI
Learn the secrets of maximizing sales incentives as strategic investments to motivate sales teams with Sales Incentives: How, Why, and ROI.
Is it an Ecosystem? A Channel? A Partnership: Cut through the semantics and demystify the evolution to drive more revenue

Ecosystem Dealer Portals

Webinars

Is it an Ecosystem? A Channel? A Partnership: Cut through the semantics and demystify the evolution to drive more revenue
During this on-demand replay, gain a deeper understanding of the nuances, and how they can drive revenue, expand market reach, and foster long-term customer relationships.
Making Your Partners Demand Generation Machines: How to Truly Enable Your Ecosystem

Ecosystem Dealer Portals

Webinars

Making Your Partners Demand Generation Machines: How to Truly Enable Your Ecosystem
Watch our expert panelists to learn how to leverage new and different strategies to better educate, engage, and enable your ecosystem!
Unlocking Success: Expert Insights on Promotions in the Consumer Durables Industry

Channel Partner Marketing

Webinars

Unlocking Success: Expert Insights on Promotions in the Consumer Durables Industry
This insightful webinar explores the world of promotions in the consumer durables industry. This engaging session features a distinguished panel of experts, including Zack Elkin, President at Beko, John Iacoviello, former SVP Sales at B/S/H Home Appliance, in which they dive deep into the strategies and tactics that make promotions successful, as well as those that fall short.
Are Marketplace REALLY Working for Your Business?

Ecosystem Dealer Portals

Webinars

Are Marketplace REALLY Working for Your Business?
Watch our on-demand webcast with special guests Jay McBain, Chief Analyst at Canalys and Louise McEvoy, Vice President, US Channel at Trend Micro, where we'll delve into actionable ways to achieve true marketplace mastery.
How to Construct the Perfect B2B Customer Loyalty

B2B Loyalty

eBooks

How to Construct the Perfect B2B Customer Loyalty
Unlock the secrets to building unwavering B2B customer loyalty with our comprehensive eBook, Mastering B2B Customer Loyalty.
Get Stuff Done, Faster: Leveraging Analytics to Optimize Your Ecosystem

Ecosystem Dealer Portals

Webinars

Get Stuff Done, Faster: Leveraging Analytics to Optimize Your Ecosystem
"So much to do, so much opportunity, so little time.” It’s a tale as old as partner ecosystems and an all too familiar phrase for overextended partner managers. Watch the On-Demand Replay to learn how you can leverage analytics to optimize your ecosystem!
This Is Not Your Grandparent’s Partner Enablement

Program Engagement

Webinars

This Is Not Your Grandparent’s Partner Enablement
This on-demand 360insights webinar will look at things you should be doing completely different and how you should be developing an enablement strategy, to truly engage and enable your partners. Watch now!
The Evolving Aftermarket Industry: Fine Tuning Consumer Promotions & Dealer Incentives

SPIFFs

Webinars

The Evolving Aftermarket Industry: Fine Tuning Consumer Promotions & Dealer Incentives
During this on-demand webinar, we explore the latest trends in the automotive industry, examining how factors like the rise of electric vehicles are impacting the industry, and what retailers need to know to serve this emerging market effectively. We'll also dive into consumer buying habits, with a particular emphasis on the role of access to credit and promotional offers in driving purchases and look at the role of incentives and promotions in the dealership environment.
Attract, Retain, and Grow: The Communications Lifecycle of an Incentive Program

Incentives and Rewards

eBooks

Attract, Retain, and Grow: The Communications Lifecycle of an Incentive Program
Learn how to effectively manage and sustain a thriving incentive program with the 360insights eBook "Attract, Retain, and Grow: The Communications Lifecycle of an Incentive Program."
Ecosystem Couples Therapy: Ignite the Fire in Your Business Partnerships

Ecosystem Dealer Portals

Webinars

Ecosystem Couples Therapy: Ignite the Fire in Your Business Partnerships
Join 360's SVP of Ecosystems James Hodgkinson for an on-demand webinar with Jay and Michelle McBain. They will tackle the common challenges that businesses face when managing ecosystems and explore how automation tools can be the ultimate counselor, streamlining processes and optimizing results.
Supercharging Your Channel Game with Generative AI

Program Engagement

Webinars

Supercharging Your Channel Game with Generative AI
During this session, we'll dig into how generative AI is changing the channel landscape and how to help channel partners stay ahead of the curve. Don't miss this chance to understand how you can transform your channel strategy, and how to stay ahead of the competition.
The Shifting Automotive Aftermarket Landscape and the Moves Brands Need to Make the Journey

Channel Partner Marketing

eBooks

The Shifting Automotive Aftermarket Landscape and the Moves Brands Need to Make the Journey
Download this eBook where we dive into the current landscape, the shifts you need to know about, and your next five strategic plays.
The Benefits of Instant Rebates vs. Consumer Rebates

Consumer Rebates / Cashback

Help Sheets

The Benefits of Instant Rebates vs. Consumer Rebates
Read this help sheet where we explore the key considerations when choosing between instant vs consumer rebates.
Uncertain Times, Certain Success: Leveraging Demand Generation to Help Channel Partners Flourish

Channel Partner Marketing

Webinars

Uncertain Times, Certain Success: Leveraging Demand Generation to Help Channel Partners Flourish
Do your partners have what they need to succeed? Watch our star-studded panel from all facets of the channel talk through challenges and strategies.
Technology: Matillion Maximizes Partner Pipeline

Ecosystem Dealer Portals

Case Studies

Technology: Matillion Maximizes Partner Pipeline
Learn how data integration company Matillion are maximizing partner business opportunities and mutual bottom lines by supporting partners
Automotive: Polaris implements high impact dealer portal

Ecosystem Dealer Portals

Case Studies

Automotive: Polaris implements high impact dealer portal
Learn in this Case Study how, Polaris International designed and implemented a high impact dealer portal offering a unique experience for their diverse international dealer community and portfolio of off-road and on-road products. One that has the ability to deliver relevancy and enriching experiences to all dealers – whatever their location, type and time zone!
Consumer vs. Instant Rebates: Which is Best?

Consumer Rebates / Cashback

eBooks

Consumer vs. Instant Rebates: Which is Best?
Understand the differences between consumer and instant rebate programs, best practices, considerations & how they impact various target audiences.
360insights Health Plans Help Sheet

B2B Loyalty

Help Sheets

360insights Health Plans Help Sheet
Read this Help Sheet to see how an automated Incentives and Rewards platform improves HEDIS scores while helping you go the extra mile to engage and serve your members.
360insights Auditor Checklist

Technology Professional Services

eBooks

360insights Auditor Checklist
This checklist will help you identify incentive fraud detection and empower you to better protect against fraudulent claims.
Rebates Reinvented Best Practices Guide

Consumer Rebates / Cashback

eBooks

Rebates Reinvented Best Practices Guide
This guide will teach you how to develop and run a rebate program that can take your marketing to the next level.
Healthcare: Points Based Reward Incentives

B2B Loyalty

Case Studies

Healthcare: Points Based Reward Incentives
Centralized healthcare stakeholder community portal, engaging professionals for their insights with survey participation, by points-based reward incentives.
The Ultimate Guide to Points-Based Channel Rewards

Incentives and Rewards

eBooks

The Ultimate Guide to Points-Based Channel Rewards
How vendors - and their sales channel - can engage with Points-Based Rewards to modify sales processes and align to the buyer’s journey.
Maximize Rewards For New Digital Era

SPIFFs

eBooks

Maximize Rewards For New Digital Era
Discover insights into digital transformation and how vendors and their channel can align to the new buyer's journey with a Points-Based Rewards program.
Technology: Data Solutions Provider Points-Based Rewards

Incentives and Rewards

Case Studies

Technology: Data Solutions Provider Points-Based Rewards
Points-based brand advocacy and enablement program, empowering channel partners to accelerate sales growth and improve technical knowledge.
The Essential Guide to Running Successful Sales Incentives

Incentives and Rewards

eBooks

The Essential Guide to Running Successful Sales Incentives
In this eBook 360insights explore the ways to connect with the sales channel, improve your sales incentive and enhance user experience.
Starter’s Guide to Finding an MDF/CO-OP Solutions Provider

MDF and Co-Op Funds

eBooks

Starter’s Guide to Finding an MDF/CO-OP Solutions Provider
Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives.
A Guide to Incentive Planning & Selection

Incentives and Rewards

eBooks

A Guide to Incentive Planning & Selection
In this eBook 360insights shares what to review when planning and selecting the right channel incentives, to ensure every member involved keep motivated.
These Trends Are Changing Channel Marketing

Channel Partner Marketing

eBooks

These Trends Are Changing Channel Marketing
How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses.
Elevating Consumer Rebates

Consumer Rebates / Cashback

eBooks

Elevating Consumer Rebates
This eBook lays out the proper methodology to enhance consumer rebate programs and optimize program spend, to ensure they reach their full potential.
Technology: MDF & Co-Op Solution for Success

MDF and Co-Op Funds

Case Studies

Technology: MDF & Co-Op Solution for Success
Read about how 360insights was able to implement a MDF & CO-OP program solution to help a fortune 50 international tech company reach success.
The Three A's of Strategic Partners

Ecosystem Dealer Portals

eBooks

The Three A's of Strategic Partners
Want a successful partner experience? Use the Three A's Criteria to identify and evaluate your strategic partners and focus your energy effectively.
HVAC Guide to Finding an MDF/BDF Solution Provider

MDF and Co-Op Funds

eBooks

HVAC Guide to Finding an MDF/BDF Solution Provider
The HVAC industry is facing a huge opportunity to leverage digital automation to improve efficiencies. Start by finding an MDF/BDF Solution Provider.
Technology Partnerships

Ecosystem Dealer Portals

Videos

Technology Partnerships
In this video from 360insights, Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot, discusses the importance of partnerships, the evolution of HubSpot's partnership programs, and tips for growing partner ecosystems.
Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives

Incentives and Rewards

eBooks

Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives
Points based incentive programs are an effective way to drive automotive aftercare dealer and distributor engagement. Learn how to motivate revenue-generating behavior, and increase sales.
Manufacturing: Fisher & Paykel Drive Sales

SPIFFs

Case Studies

Manufacturing: Fisher & Paykel Drive Sales
Fisher & Paykel, a manufacturer of kitchen and laundry appliances, worked with 360insights to launch new SPIFF and Consumer Rebate programs. See the results.
Tacking Against the Headwinds: 2023 State of Channel Incentives Report

Channel Partner Marketing

Research Reports

Tacking Against the Headwinds: 2023 State of Channel Incentives Report
According to our latest research, incentives are proving resilience against economic downturns. Learn how incentives are helping brands weather the storm, enable greater success, and generate support for partners, dealers, and resellers alike in 2023 and beyond.
Healthcare: CooperVision Rebates

Consumer Rebates / Cashback

Case Studies

Healthcare: CooperVision Rebates
Discover how 360insights implemented an easy and efficient rebate process for CooperVision, providing a more user-friendly experience.
International Women's Day Videocast #1: Filling the Female Talent Void and Empowering Women to Re-Engage Post COVID

Inside 360

Webinars

International Women's Day Videocast #1: Filling the Female Talent Void and Empowering Women to Re-Engage Post COVID
Learn how to engage and inspire female talent, by listening to this videocast. Understand how companies can connect, recruit, and empower women post-covid.
Outperform your Competition

Program Engagement

Webinars

Outperform your Competition
Adding the right incentive solutions can?amplify key enablement?efforts and further drive partner engagement. Watch the videocast to learn how.
Technology: Points Based Program

Incentives and Rewards

Case Studies

Technology: Points Based Program
This global IT vendor increased loyalty, motivated their reseller network and grew sales by 10% YOY through points-based rewards and incentive travel.
Supply Chains have changed forever: How brands can engage and motivate resellers for joint success

Channel Partner Marketing

eBooks

Supply Chains have changed forever: How brands can engage and motivate resellers for joint success
Nimble brands are changing how they work with suppliers & resellers to optimize manufacturing, inventory, distribution, partner engagement, & motivation.
Advantages of the 360insights SaaS Platform

Ecosystem Dealer Portals

Infographics

Advantages of the 360insights SaaS Platform
360insights provides a customizable, secure, and efficient SaaS solution - The Channel Success Platform™.
Ecosystem Orchestration Has Landed and is Here to Stay

Ecosystem Dealer Portals

eBooks

Ecosystem Orchestration Has Landed and is Here to Stay
With today’s increasingly complex channel ecosystems, how do you get the most out of your partners, resellers, suppliers, providers, and influencers?
Effective Partner Communication Starts with Empathy

Channel Partner Marketing

eBooks

Effective Partner Communication Starts with Empathy
Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program.
Building a Business Plan For Your Partners

Channel Partner Marketing

eBooks

Building a Business Plan For Your Partners
Discover how to create an effective strategy and plan, including measurable objectives, that will help drive the success of you and your channel partners.
How Incentivized Learning can Benefit your Business

Program Engagement

eBooks

How Incentivized Learning can Benefit your Business
Discover how incorporating incentivized learning into your SPIFF strategy, will build loyalty, increase brand awareness and accelerate performance.
Nourishing Your Channel Ecosystem

Ecosystem Dealer Portals

eBooks

Nourishing Your Channel Ecosystem
In this ebook, you'll discover how economic shifts are fostering customer-focused ecosystems and learn strategies to nurture and grow channel ecosystems successfully.
Ecosystem Engagement Engine Capabilities

Ecosystem Dealer Portals

eBooks

Ecosystem Engagement Engine Capabilities
In this ebook, you'll learn how engagement has become the new currency for businesses and how the 360ecosystems Engagement Management platform bridges the gap by seamlessly connecting users to the resources they need.
CPQ & eCommerce Convergence

Pricing and Promotions

eBooks

CPQ & eCommerce Convergence
In this ebook, you'll explore how integrating eCommerce and CPQ enhances customer experience, drives better intelligence, and fosters strategic alignment for improved business outcomes.
Improving Customer Experience and Optimizing Sales with CPQ

Pricing and Promotions

eBooks

Improving Customer Experience and Optimizing Sales with CPQ
In this ebook, you'll discover how CPQ tools have transformed the opportunity-to-order process, streamlining efficiency, boosting revenue, and reducing workloads while enhancing eCommerce capabilities.
3 Steps to Maximizing a Business Ecosystem

Ecosystem Dealer Portals

eBooks

3 Steps to Maximizing a Business Ecosystem
In this ebook, you'll learn how to design an engaging business ecosystem that drives sustained revenue by encouraging active participation, with three core steps: mapping your ecosystem, creating a results-driven framework, and measuring success over time.
Automotive: Apollo Vredestein Accelerates Customer Experiences

Consumer Rebates / Cashback

Case Studies

Automotive: Apollo Vredestein Accelerates Customer Experiences
Apollo Vredestein increased end-user engagement and expanded into new buyer markets by centralizing and automating Incentives. Learn more
The 360view - Cultivating and Managing Healthy Channel Ecosystems

Ecosystem Dealer Portals

Webinars

The 360view - Cultivating and Managing Healthy Channel Ecosystems
Everyone is talking about ecosystems, and some of us longer than others, but how do you truly build an ecosystem that can thrive and grow?
Channel Rewards Checklist for Today’s Marketplace

Channel Partner Marketing

eBooks

Channel Rewards Checklist for Today’s Marketplace
How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies.
LinkedIn Live: Channel Wrap-Up - From Funnels to Fly Wheels

Program Engagement

Webinars

LinkedIn Live: Channel Wrap-Up - From Funnels to Fly Wheels
Understand how enhancements to partner engagement transitioning from traditional funnels to fly wheels will affect the future of the channel.
Maximize the Effectiveness of your MDF - CO-OP Program

MDF and Co-Op Funds

eBooks

Maximize the Effectiveness of your MDF - CO-OP Program
Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue.
Opportunities to Optimize Partner Engagement

Program Engagement

eBooks

Opportunities to Optimize Partner Engagement
Achieving partner engagement success requires getting personal with your incentive program. Learn how to deliver an exceptional partner experience.
Partner Prospecting and Onboarding

Program Engagement

eBooks

Partner Prospecting and Onboarding
Utilize this onboarding checklist to successfully recruit the right partners with business models and skills aligned with your company’s objectives.
Promotional Allowance Program Regulations

MDF and Co-Op Funds

eBooks

Promotional Allowance Program Regulations
Download this best practice guide, that explains the promotional allowance program regulations and how they impact MDF / CO-OP programs.
The Secret Ingredient to Partner Enablement

Program Engagement

eBooks

The Secret Ingredient to Partner Enablement
How vendors can improve the effectiveness of partners’ marketing enablement & develop marketing certification programs to improve performance.
10 Essentials for a Successful MDF & CO-OP Marketing Program

MDF and Co-Op Funds

eBooks

10 Essentials for a Successful MDF & CO-OP Marketing Program
Understand how to plan, design and execute effective MDF & CO-OP programs that drive channel growth and deliver ROI.
A Guide to Getting Started with Channel Incentive Programs

Incentives and Rewards

eBooks

A Guide to Getting Started with Channel Incentive Programs
How to efficiently utilize time, budget & resources to produce a high performing innovative channel incentive program, delivering impactful ROI.
Technology: Delivering outstanding ROI and global sales performance

B2B Loyalty

Case Studies

Technology: Delivering outstanding ROI and global sales performance
This online points-based solution integrated partners globally, strengthened relationships and provided sales pipeline awareness for this IT Manufacturer.
The State of: Channel Incentives

Incentives and Rewards

Infographics

The State of: Channel Incentives
This infographic explains why channel incentives are used and how they are successful, and some of the trends and challenges that they face in the future. 
The State of: Sell-Through Allowances

Consumer Rebates / Cashback

Infographics

The State of: Sell-Through Allowances
Sell through allowances (STA's) offer retailer support retroactively while protecting MSRP. This infographic defines STA's and how to navigate them.
The State of: SPIFF Programs

SPIFFs

Infographics

The State of: SPIFF Programs
Grow sales revenue and create connections between your channel and brand. This infographic defines SPIFFs and how to navigate SPIFFs.
The State of: Volume Rebates

Consumer Rebates / Cashback

Infographics

The State of: Volume Rebates
Volume Rebates (VRs) encourage the purchase of goods in large quantities for a financial incentive. This infographic defines VRs and how to navigate them.
The State of: MDF

MDF and Co-Op Funds

Infographics

The State of: MDF
This infographic will take you through why MDF & CO-OP programs are still so important, and what comes next for them in the ever changing channel.
The State of: Channel Insights

Channel Partner Marketing

Infographics

The State of: Channel Insights
Channel insights bring brand confidence, channel efficiency and pipeline accuracy. This infographic defines channel insights and how to navigate them.
5 Steps To Achieve Ecosystem Orchestration

Ecosystem Dealer Portals

Infographics

5 Steps To Achieve Ecosystem Orchestration
Ecosystems need to be built with orchestration in mind to create synergy across programs, platforms, and methodology, to ensure a seamless experience
Navigating The C's of Unpredictability

Incentives and Rewards

eBooks

Navigating The C's of Unpredictability
Supply chain disruption, manufacturing shortages, labor issues, and rapid market changes have made setting the right mix of incentives and rebates even more challenging. Learn how the right incentive management platform can offer flexible and dynamic solutions that intelligently manage and optimize your channel incentives.
360 and IT Industry

Inside 360

Videos

360 and IT Industry
Technology companies turn to technology solution providers, channel partners, MSPs and influencers to drive more revenue, but motivating and enabling your partners can be expensive, difficult to scale, and beyond challenging. Learn how 360insights can enable sales and increase ROI by delivering a modern and intuitive channel incentive experience.
Baptie Webinar Automation - Is This the Key to a Successful Partner Program?

Program Engagement

Webinars

Baptie Webinar Automation - Is This the Key to a Successful Partner Program?
Learn how you can use automation and data insights, to enhance partner engagement and deliver a more personalized partner experience.
360 and the Automotive Industry

Inside 360

Videos

360 and the Automotive Industry
Automotive and Tire companies can rely on service technicians to drive revenue through auto aftercare sales by incenting the behaviors that drive engagement.
“The Shift” - Helping your Channels and their Customers Overcome Inventory and Labor Shortages

Program Engagement

Webinars

“The Shift” - Helping your Channels and their Customers Overcome Inventory and Labor Shortages
Learn how to motivate, incent, and retain sales teams when they are overcoming inventory and labor shortages.
360 and the Kitchen & Bath Industry

Inside 360

Videos

360 and the Kitchen & Bath Industry
Major Kitchen and Bath appliances companies rely on their dealer sales teams to drive revenue. Learn how to engage dealers to focus on your business.
360 Channel Success

Inside 360

Videos

360 Channel Success
Learn how 360insights can help deliver a modern and intuitive partner experience to help sales people break through environmental complexities.
The Next Generation Channel Chief: The Evolution of Partnerships and How to Not Get Left Behind

Ecosystem Dealer Portals

Webinars

The Next Generation Channel Chief: The Evolution of Partnerships and How to Not Get Left Behind
In this webinar, you'll explore the complexities of channel partnerships and gain insights into evolving partner programs, driving mutual revenue, and developing an ideal partner strategy with expert guidance.
Manufacturing: Appliances: Rebate Technology - Elevate Consumer Experience

Consumer Rebates / Cashback

Case Studies

Manufacturing: Appliances: Rebate Technology - Elevate Consumer Experience
360insights helped a client leverage the latest technology for a successful consumer rebates platform to elevate the consumer experience and drive sales.
International Women's Day Videocast Series #3: Mentors that Mean Something

Inside 360

Webinars

International Women's Day Videocast Series #3: Mentors that Mean Something
Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.
Optimizing Partner Engagement Webinar Series: Part 1

Program Engagement

Webinars

Optimizing Partner Engagement Webinar Series: Part 1
View this videocast to learn the best practice recommendations for digital partner engagement, so brands can enable their partners to win business.
Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework

Program Engagement

Webinars

Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework
Channel leaders who tailor engagement strategies to partners will see relationships thrive. Follow these tips for an effective partner engagement strategy.
Optimizing Partner Engagement Series Part 3: Measuring Partner Engagement

Program Engagement

Webinars

Optimizing Partner Engagement Series Part 3: Measuring Partner Engagement
Watch this discussion to gain insights into how you can measure engagement and help you identify areas where you can increase partner productivity.
Optimizing Partner Engagement Webinar Series Part 4: Case Study

Program Engagement

Webinars

Optimizing Partner Engagement Webinar Series Part 4: Case Study
In 360's Optimizing Partner Engagement series, we bring you insights into how one of our clients has successfully optimized its channel success program.
Sell-Through Allowances Reinvented

Consumer Rebates / Cashback

eBooks

Sell-Through Allowances Reinvented
In this eBook, 360insights provides benefits and challenges of sell-through allowances (STA) as well as how to leverage STAs to your advantage.
Growing Partner Mindshare in a Tumultuous Environment

Program Engagement

Webinars

Growing Partner Mindshare in a Tumultuous Environment
In this webinar, you'll discover strategies to gain partner mindshare, create impactful engagement programs, and drive long-term loyalty, even in a challenging economy.
Manufacturing: Danby Accelerating Performance with SPIFFs

SPIFFs

Case Studies

Manufacturing: Danby Accelerating Performance with SPIFFs
Learn how Danby appliances implemented a strategic SPIF program to drive customer behaviors to increase performance across brand loyalty and sales.
Automotive: Manufacturer Full Stack Channel Incentive

MDF and Co-Op Funds

Case Studies

Automotive: Manufacturer Full Stack Channel Incentive
Read how, with the help of 360insights, an Automotive Manufacturer was able to influence dealer channel behavior, and gain a better attribution of direct program ROI.
CO-OP Versus MDF Funding Models

MDF and Co-Op Funds

eBooks

CO-OP Versus MDF Funding Models
Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models.
Channel Rewards Programs for the New Digital Transformation Era

Program Engagement

eBooks

Channel Rewards Programs for the New Digital Transformation Era
Learn how to modify sales processes to align with the new, digitally connected buyer’s journey, with points-based rewards incentive programs.
API vs. SFTP with Single Record and Bulk Records and Recommended Frequencies

Consumer Rebates / Cashback

Help Sheets

API vs. SFTP with Single Record and Bulk Records and Recommended Frequencies
This help sheet delves into the pros & cons of each approach, & discusses how the choice of data integration method impacts reporting and visualizations.
Beyond PRM: Rethinking the Tech Stack for Ecosystem Orchestration

Ecosystem Dealer Portals

eBooks

Beyond PRM: Rethinking the Tech Stack for Ecosystem Orchestration
Building a modern, strong tech stack is crucial for businesses to stay relevant in an ecosystem-focused world and expand their reach. It allows organizations to leverage advanced technologies, streamline operations, and integrate various tools and platforms to effectively manage and orchestrate their ecosystem interactions. But what does this tech stack look like and how does it differ from tech stacks of the past? Read this eBook to find out more.
Transforming & Modernizing Consumer Incentive Programs

Consumer Rebates / Cashback

Videos

Transforming & Modernizing Consumer Incentive Programs
360insights has seen it all when it comes to consumer incentives strategy and execution. We recently reflected on some of the key highlights that have been most fruitful and even provided some tips for what to consider for effective consumer incentives strategies in today’s market.
Consumer Durables: Hoover Points-Based Reward Incentives

Incentives and Rewards

Case Studies

Consumer Durables: Hoover Points-Based Reward Incentives
Working with 360insights Hoover implemented an online B2B sales points-banking incentive and rewards program that boosted sales growth. See the results
The 360View: Is Your Partner Ecosystem a Revenue Engine?

Ecosystem Dealer Portals

Webinars

The 360View: Is Your Partner Ecosystem a Revenue Engine?
In this webinar, you'll discover insights into the evolution of ecosystems and learn strategies for fostering partner collaboration, understanding specializations, and driving revenue through effective demand generation.
How To Design & Execute An Ecosystem Strategy

Ecosystem Dealer Portals

Webinars

How To Design & Execute An Ecosystem Strategy
In this webinar, you'll gain valuable insights into ecosystem strategy for 2023 as James Hodgkinson of 360insights and Chris Samila of Partnership Leaders discuss the five key considerations every ecosystem leader should focus on.
Unlocking the Power of Thought Leadership: Helping Partners Become Recognized Industry Influencers

Incentives and Rewards

Videos

Unlocking the Power of Thought Leadership: Helping Partners Become Recognized Industry Influencers
In this video, you'll learn why thought leadership matters for IT professionals and MSPs and explore practical strategies like leveraging events, creating impactful content, and engaging prospects to build authority, attract customers, and stand out in the market.
The Ecosystem Imperative and the Partner Engagement Challenge

Ecosystem Dealer Portals

Webinars

The Ecosystem Imperative and the Partner Engagement Challenge
In this webinar, you'll explore the challenges and opportunities of business ecosystems, addressing issues like the engagement gap, tool management complexities, and strategies to streamline integration and automation for better efficiency.
Solving the Points Program Challenge: Automation, Finally!

Ecosystem Dealer Portals

Webinars

Solving the Points Program Challenge: Automation, Finally!
In this webinar, you'll explore the challenges of optimizing points-based partner programs and discover how automation can solve issues like tracking data, unifying programs, and rewarding ecosystem behaviors effectively.
Leveraging Incentives for Financing Solutions & Retail Credit Cards

Incentives and Rewards

Videos

Leveraging Incentives for Financing Solutions & Retail Credit Cards
In this video, 360insights discusses how incentives are being leveraged by financial solutions for retail credit card offers.
Current Automotive Industry Insights & Incentives Trends

Inside 360

Videos

Current Automotive Industry Insights & Incentives Trends
In this video, we discusses what is happening on the dealership & retailer sales floors, including preserving the life of a vehicle.
Being Mindful of The Modern Consumer Rebate Experience

Consumer Rebates / Cashback

Videos

Being Mindful of The Modern Consumer Rebate Experience
This video outlines how to coach brands who are launching or looking to reimagine their consumer incentives programs to always prioritize CX.
Personifying Consumer Incentive Programs To Meet Your Go to Market Business Objectives

Consumer Rebates / Cashback

Videos

Personifying Consumer Incentive Programs To Meet Your Go to Market Business Objectives
360insights considers what it looks like for B2C brands to align their go-to-market business objectives and bring those goals to life in how consumer programs are executed. Yes, that means across sales, marketing and product teams. Spoiler Alert: When it comes to executing successful consumer incentives programs, it cannot be a one-size-fits-all approach.
Push/Pull & Cross Program Consideration

Incentives and Rewards

Videos

Push/Pull & Cross Program Consideration
In this video, Sharon Maxfield, Senior Manager Product Marketing at 360insights, shares key observations from B2B routes to market.
Build vs. Buy: Channel Incentives Management Platforms

Incentives and Rewards

Infographics

Build vs. Buy: Channel Incentives Management Platforms
This infographic shows the top 3 considerations in the build vs. buy debate, so you can narrow down a “winning” solution that’s right for your business. 
Helping Partners Become Recognized Industry Influencers

Incentives and Rewards

Videos

Helping Partners Become Recognized Industry Influencers
In this video, Heather K. Margolis and PR expert CJ Arlotta explore why executive and channel partner thought leadership should be a top priority for businesses right now.
Consumer Durables in the Post Pandemic Era: A Renaissance Journey

Consumer Rebates / Cashback

eBooks

Consumer Durables in the Post Pandemic Era: A Renaissance Journey
We conducted research to try to learn what consumer durables businesses priorities are and how they are preparing for the next 6-12 months and beyond. Read now to learn what insights came from our research.
Applying Personalization & Profiling in & For Your Ecosystem & Incentives

Ecosystem Dealer Portals

Videos

Applying Personalization & Profiling in & For Your Ecosystem & Incentives
Sharon Maxfield emphasizes the importance of profiling a brand's ecosystem and using incentive programs to align with core business objectives.
Incentives Automation for Your Ecosystem

Ecosystem Dealer Portals

Videos

Incentives Automation for Your Ecosystem
Ecosystem incentivization goes beyond behavior modification and extends to increased adoption of programs and tooling for go-to-market personas.
Consumer Incentives: Gift with Purchase vs Cash Incentives

Consumer Rebates / Cashback

Help Sheets

Consumer Incentives: Gift with Purchase vs Cash Incentives
Read this help sheet for key considerations when choosing between gift with purchase and cash incentives.
What is Gamification?

Creative Services

Videos

What is Gamification?
Sharon Maxfield suggests ways to add a personalized touch within programs to increase engagement and enhance the effectiveness of incentives.
Putting Incentive Automation in Action

Incentives and Rewards

Videos

Putting Incentive Automation in Action
Sharon Maxfield highlights the importance of incentives automation in offering program options to a brand's ecosystem.
B2B Rebate Trends

B2B Rebates

Videos

B2B Rebate Trends
B2B Rebates for the Technology, Media & Telecom industry involve transactional, calculated, and subscription-based rebates with different purposes.
Personas - Who, Why & How You Incentivize & The Buyer’s Journey

Incentives and Rewards

Videos

Personas - Who, Why & How You Incentivize & The Buyer’s Journey
Sharon Maxfield highlights key areas where brands often miss out on opportunities to include persona-based incentives that can impact the sales lifecycle.
Getting Creative & Strategic With Consumer Incentives

Consumer Rebates / Cashback

Videos

Getting Creative & Strategic With Consumer Incentives
Sharon Maxfield discusses new ideas for consumer incentive programs that go beyond traditional consumer rebates as B2C go-to-market initiatives expand.
Flexibility & Strategy Through Co-Op MDF Funds Management

MDF and Co-Op Funds

Videos

Flexibility & Strategy Through Co-Op MDF Funds Management
Sharon Maxfield discusses how brands can use gamification to diversify their co-marketing programs beyond just sales incentives in Co-Op/MDF programs.
Our Contribution to International Women's Day 2023

Inside 360

Videos

Our Contribution to International Women's Day 2023
Watch this short video from Heather K. Margolis, Theresa Caragol, and Lisa Citron about International Women's Day 2023.
Consumer Durables: Leading Fuel Distributor - B2B Loyalty & Incentive Travel

B2B Loyalty

Case Studies

Consumer Durables: Leading Fuel Distributor - B2B Loyalty & Incentive Travel
A multifaceted incentive program devised for a renowned fuel distributor, introduced a competitive sales initiative to encourage loyalty with their dealers and fuel $3m in revenue.
Consumer Durables: Construction & Mining Manufacturer - Loyalty & Incentive Travel

Incentive Travel

Case Studies

Consumer Durables: Construction & Mining Manufacturer - Loyalty & Incentive Travel
A global leader in manufacturing and finance significantly bolstered dealer relationships, culminating in 100% overall satisfaction, through performance-based incentives.
Consumer Durables: Electrical Power Supplies Manufacturer – B2B Loyalty

B2B Loyalty

Case Studies

Consumer Durables: Electrical Power Supplies Manufacturer – B2B Loyalty
A global electrical manufacturer radically revitalized reseller engagement through an impactful multi-layered incentive program, generating x6 revenue.
Technology: Cloud and Data Storage Company - B2B Loyalty

B2B Loyalty

Case Studies

Technology: Cloud and Data Storage Company - B2B Loyalty
Introducing a multi-award-winning VIP Rewards Program to top-tier partners, to recognize and elevate loyalty, whilst driving partner retention.
Consumer Durables: Electrical Power Supplies Manufacturer – Incentivized Learning

Incentives and Rewards

Case Studies

Consumer Durables: Electrical Power Supplies Manufacturer – Incentivized Learning
An incentive learning and education program created for a leading power manufacturer leveraged incentive travel to increase partner certifications by 198% in record time.
Consumer Durables: Construction & Mining Manufacturer – Incentives & Rewards

Incentives and Rewards

Case Studies

Consumer Durables: Construction & Mining Manufacturer – Incentives & Rewards
This worldwide incentive strategy achieved a 300% ROI through rewarding key performance, training and education of dealers, which boosted sales and elevated their business model.
Consumer Durables: Electrical Power Supplies Manufacturer – Program Engagement

Program Engagement

Case Studies

Consumer Durables: Electrical Power Supplies Manufacturer – Program Engagement
To boost engagement and participation within their loyalty program, an innovative email communication strategy was introduced, generating 40% growth YOY.
Technology: Multinational IT Consulting Corporation – Incentives & Rewards

B2B Loyalty

Case Studies

Technology: Multinational IT Consulting Corporation – Incentives & Rewards
An interactive and gamified incentivized learning program designed to educate a global distributor network, delivered $78million in revenue and increased mindshare.
Consumer Durables: HVAC Manufacturer - Points Rewards

Incentives and Rewards

Case Studies

Consumer Durables: HVAC Manufacturer - Points Rewards
This global manufacturer modernized and streamlined their outdated points reward program, to launch an efficient automated system, increasing revenue by 200%.
Consumer Durables: Lighting Manufacturer - B2B Loyalty

B2B Loyalty

Case Studies

Consumer Durables: Lighting Manufacturer - B2B Loyalty
A national lighting manufacturer distinguishes themselves and drives loyalty with non-cash incentives, resulting in a 32% year-over-year sales increase.
Consumer Durables: Landscaping & Irrigation Distributor – Incentives & Rewards

B2B Loyalty

Case Studies

Consumer Durables: Landscaping & Irrigation Distributor – Incentives & Rewards
A landscape and irrigation company leveraged advanced behavioral economics to drive $19 million in growth, setting a new standard in customer relationship management and business success.
Consumer Durables: B2B distribution and logistics provider - Program Engagement

Incentives and Rewards

Case Studies

Consumer Durables: B2B distribution and logistics provider - Program Engagement
A top electrical distributor revolutionized their incentive strategy to achieve a 30% sales increase globally and set new benchmarks with exceptional engagement.
Automotive: Automotive Aftermarket Manufacturer - Incentives & Rewards

SPIFFs

Case Studies

Automotive: Automotive Aftermarket Manufacturer - Incentives & Rewards
This Transmission and Driveline Manufacturer received a 584% ROI, when implementing two incentive solutions to determine which would effectively drive behavioral change.
Consumer Durables: HVAC & Plumbing Distributor - Incentive Travel

Incentive Travel

Case Studies

Consumer Durables: HVAC & Plumbing Distributor - Incentive Travel
An incentive travel program drove an impressive $7.5 million in incremental sales growth, transforming participant behaviors and fostering substantial loyalty.
Consumer Durables: HVAC Supply Distributor – Incentives & Rewards

Incentives and Rewards

Case Studies

Consumer Durables: HVAC Supply Distributor – Incentives & Rewards
Points-based program drives incremental sales from small- to mid-sized accounts, generating an ROI of 240% for the company.
Consumer Durables: Sports Apparel Manufacturer – Incentives & Rewards

Incentives and Rewards

Case Studies

Consumer Durables: Sports Apparel Manufacturer – Incentives & Rewards
This innovative incentive program transformed retail sales associates into brand advocates, achieving a 12% Year-On-Year sales increase and exceeding initial goals by 20%.
Consumer Durables: Plumbing Manufacturer – Channel Marketing

Incentives and Rewards

Case Studies

Consumer Durables: Plumbing Manufacturer – Channel Marketing
Enhanced its market presence and communication with contractors through a six-month promotional sweepstakes program, achieving 100% email open rates, and boosting brand awareness.
Consumer Durables: Construction & Electrical Supplier Distributor – Program Engagement

Program Engagement

Case Studies

Consumer Durables: Construction & Electrical Supplier Distributor – Program Engagement
This football-based promotional platform effectively increased customer engagement, promoted key suppliers, and gathered valuable customer insights.
Consumer Durables: Plumbing Supply Distributor – B2B Loyalty

B2B Loyalty

Case Studies

Consumer Durables: Plumbing Supply Distributor – B2B Loyalty
A wholesale distributor revolutionized its market presence by implementing a point-based loyalty program, achieving a 37% sales increase.
Consumer Durables: HVAC Electrical Plumbing Distributor – Incentive Travel

Incentive Travel

Case Studies

Consumer Durables: HVAC Electrical Plumbing Distributor – Incentive Travel
A regional distribution company grows business and captures mindshare through an exclusive incentive travel short-term promotion.
Consumer Durables: Market Research Consultant – Incentive Travel

Incentive Travel

Case Studies

Consumer Durables: Market Research Consultant – Incentive Travel
A long-term annual sales incentive travel program delivers engagement after 15+ years using on-site excellence.
Automotive: Automotive Aftermarket Parts Manufacturer – Program Engagement

Program Engagement

Case Studies

Automotive: Automotive Aftermarket Parts Manufacturer – Program Engagement
A gamified short-term promotion helps to accelerate sales for a manufacturer’s product line while engaging participants through an “everybody wins” structure.
Consumer Durables: Power Management Manufacturer – Incentives & Rewards

Incentives and Rewards

Case Studies

Consumer Durables: Power Management Manufacturer – Incentives & Rewards
This Electrical company successfully bridged communication gaps with sales and MFG reps through a gamified incentive program, exceeding sales goals by over 100% and achieving a 750% ROI.
Travel with a Purpose: Embracing Regenerative Tourism and Social Entrepreneurship

Incentive Travel

Blog

Travel with a Purpose: Embracing Regenerative Tourism and Social Entrepreneurship
Discover how regenerative tourism and social entrepreneurship can transform travel into a force for good, benefiting both communities and the environment.
Autotech 2025: June 3-5

Events

Autotech 2025: June 3-5
AutoTech 2025 highlights the entire electronics and technology landscape, fostering collaboration that extends beyond the automotive sector alone.Dive into the cutting-edge world of tomorrow’s automotive innovations.
SubCon: June 4-5th

Events

SubCon: June 4-5th
Subcon is a must-attend event for UK manufacturers. It is the UK’s largest subcontract manufacturing supply chain show and has been bringing together the manufacturing sector for nearly 50 years, to source, benchmark and learn.
IoT and Tech: June 4-5

Events

IoT and Tech: June 4-5
IoT Tech Expo, a key part of TechEx North America, is the leading event for IoT, Digital Twins & Enterprise Transformation, IoT Security, IoT Connectivity & Connected Devices, Smart Infrastructures & Automation, Data & Analytics and Edge Platforms.
Smart Manufacturing Week: June 4-5

Events

Smart Manufacturing Week: June 4-5
Celebrating the best in UK manufacturing and engineering excellence and innovation Smart Manufacturing Week returns in June 2025 and is designed to help support the sector in all stages of their smart manufacturing and engineering journeys.
The Installer Show: June 24-26

Events

The Installer Show: June 24-26
The 2025 Installer Show is bigger and better than ever!  It’s the UK’s leading destination to discover innovative products and solutions. Connect and grow your network across 800 manufacturing exhibitors and 30,000 installers, specifiers, developers, and builder professionals.
IMA Summit: July 14-16

Events

IMA Summit: July 14-16
Join hundreds of the world's top incentive and recognition professionals at the IMA Summit 2025! This conference is the ultimate hub for collaboration, networking, and education. You'll have the chance to interact with experts, thought leaders, industry pioneers, and peers.
Southeast Building Conference: July 24-25

Events

Southeast Building Conference: July 24-25
The Southeast Building Conference (SEBC), hosted by the Florida Home Builders Association (FHBA), is the largest building industry trade show in the southeast. As the premier trade event, the SEBC includes outstanding educational programs featuring two days of hard-hitting seminars, networking opportunities, round table discussions and industry briefings.
4 Ways to Future Proof Your Global Incentives

Incentives and Rewards

Blog

4 Ways to Future Proof Your Global Incentives
Discover effective strategies to future-proof your global incentive programs, including points-based systems, lifecycle benchmarking, personalized approaches, and gamification, for optimal business growth.
Embracing Ecosystem Orchestration at Forrester Summit 2024

Ecosystem Dealer Portals

Blog

Embracing Ecosystem Orchestration at Forrester Summit 2024
Considering our recent 360 Ecosystem launch, we were especially interested in the many conversations surrounding the shifts of go-to-market strategies to align with ecosystem management and enablement throughout the event. The insights and strategies discussed were not only timely but also aligned perfectly with our vision for creating a cohesive and collaborative business environment.  
Engage Your B2B Channel by Targeting Point of Influence

Program Engagement

Blog

Engage Your B2B Channel by Targeting Point of Influence
Maximize your B2B channel engagement by targeting key points of influence with strategies from 360insights. Learn how to identify and leverage these crucial touchpoints to drive stronger business relationships and boost overall performance.
Should You Build or Buy a Channel Incentives Platform?

Program Engagement

Blog

Should You Build or Buy a Channel Incentives Platform?
Read this blog for some key considerations you will need to look at when choosing whether to build or buy your Channel Incentive program.
The Era of Ecosystem Orchestration is Finally Here.

Ecosystem Dealer Portals

Blog

The Era of Ecosystem Orchestration is Finally Here.
Explore the emergence of ecosystem orchestration and its impact on GTM strategies, as highlighted by the launch of the 360insights Ecosystem.
How to Build an MDF or Co-Op Program That Your Legal Team Will Love

MDF and Co-Op Funds

Blog

How to Build an MDF or Co-Op Program That Your Legal Team Will Love
Co-Op and MDF programs might feel daunting because of the regulatory laws that impact them, but they don't have to be. Read to learn how to stay compliant.
Unleashing Success: How Program Engagement Services Propel Incentive Initiatives

Program Engagement

Blog

Unleashing Success: How Program Engagement Services Propel Incentive Initiatives
Discover how Program Engagement services can transform your incentive initiatives, driving participant activity and significantly boosting sales and partner loyalty.
Top Takeaways from IFA Electronics and Appliances Show 2024

B2B Events

Blog

Top Takeaways from IFA Electronics and Appliances Show 2024
Discover the latest trends from IFA 2024, including AI integration, effective channel training, and Global market strategies for electronics and appliances.
From Frustration to Influence: How Manufacturers Can Impact End Sales

Consumer Rebates / Cashback

Blog

From Frustration to Influence: How Manufacturers Can Impact End Sales
In this blog, we’re covering, The Power of the Data Point, Engaging Your Influencers & How To Start Influencing End Sales 
How Manufacturers Can Increase Product Knowledge

Program Engagement

Blog

How Manufacturers Can Increase Product Knowledge
Boost your brand's competitive edge by enhancing product knowledge among your partners through strategic, engaging eLearning initiatives.
Press Release: Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Report

B2B Loyalty

Blog

Press Release: Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Report
Press Release: We gathered responses from your dealer network to create the ultimate guide to creating impactful automotive incentive programs!
Profit-Killers: The Most Common Pitfalls of Channel Partner Incentive Programs

Channel Partner Marketing

Blog

Profit-Killers: The Most Common Pitfalls of Channel Partner Incentive Programs
Avoid common pitfalls in channel partner incentive programs to enhance profitability and drive long-term success. Learn how to strategically design incentives that align with your business goals.
Corporate eLearning and Enablement – A Crash Course

Program Engagement

Blog

Corporate eLearning and Enablement – A Crash Course
Discover how corporate eLearning can boost productivity, enhance product knowledge, and improve organizational alignment, providing a significant return on investment for businesses.
Invigorate Your Next Event with a Demand Gen Rally Station

B2B Events

Blog

Invigorate Your Next Event with a Demand Gen Rally Station
Read this blog about how you can invigorate your next event with a demand gen rally station.
Navigating the Incentive Challenge: Gift with Purchase vs. Cash Incentives

Consumer Rebates / Cashback

Blog

Navigating the Incentive Challenge: Gift with Purchase vs. Cash Incentives
In this blog, we are covering all you need to know about: Gift with purchase, Cash incentives  and Selecting the right strategy 
Why Your Personal Brand is a Game Changer

Creative Services

Blog

Why Your Personal Brand is a Game Changer
If executed well, your personal brand can help do the heavy lifting when it comes to generating leads. When you take the time to reveal your purpose and passion, it really will resonate with potential clients and partners on an authentic level.
Rethinking How You Spend Time on LinkedIn

Program Engagement

Blog

Rethinking How You Spend Time on LinkedIn
Read this blog about how how using LinkedIn can be a great strategy for your business
Targeting Your Mushy Middle with a Points Program

B2B Loyalty

Blog

Targeting Your Mushy Middle with a Points Program
Boost engagement with points programs! Motivate underperforming partners, drive actions, and avoid pitfalls by keeping it simple and aligning rewards with goals.
How to Give Your Channel Partner What They Want

Program Engagement

Blog

How to Give Your Channel Partner What They Want
Developing commitment and engagement calls for understanding partner needs, designing individualized experiences, and making things simple.
7 Reasons To Use a Sales Incentive Travel Program

Incentive Travel

Blog

7 Reasons To Use a Sales Incentive Travel Program
Here are 7 reasons you should start implementing a sales incentive travel program for your sales team right now:
How to Jump Start Your Channel Rewards Program

Channel Partner Marketing

Blog

How to Jump Start Your Channel Rewards Program
Boost your partner engagement with an effective Channel Rewards Program. Find key traits, KPIs, and strategies here.
Incentives 101: Instant Rebates vs. Consumer Rebates

Consumer Rebates / Cashback

Blog

Incentives 101: Instant Rebates vs. Consumer Rebates
Examines the distinctions between consumer and instant rebates. These two categories of rewards are essential for increasing sales and modifying customer behaviour. The decision between these strategies is based on the intended influence on customer behaviour as well as business objectives.
Social Media Use: 5 Best Practices for Incentive Programs

Channel Partner Marketing

Blog

Social Media Use: 5 Best Practices for Incentive Programs
Boost your business with our top 5 best practices for using social media in incentive programs. Read more on our blog.
How Incentivized Learning Can Benefit Your Business

Program Engagement

Blog

How Incentivized Learning Can Benefit Your Business
Incentivized learning combines online training with a rewards system, encouraging skill development and knowledge improvement while rewarding successful training outcomes.
The State of the Auto Aftermarket Industry: Reflections on the 2024 Vision Conference

Program Engagement

Blog

The State of the Auto Aftermarket Industry: Reflections on the 2024 Vision Conference
We wanted to share these takeaways with you, to spark further discussions and drive continued innovation in the automotive aftermarket sector.
3 Group Incentive Travel Destinations You Haven’t Considered

Incentive Travel

Blog

3 Group Incentive Travel Destinations You Haven’t Considered
Discover unique, budget-friendly incentive travel destinations. Bring the wow factor to your next group trip destination with our insightful blog.
The Women of 360insights: International Women's Day 2024

Inside 360

Blog

The Women of 360insights: International Women's Day 2024
This #IWD instead of adding more work to people’s plate with a webinar, we’d like to highlight our women senior leadership team members. Get to know them! They’re here to help! 
This is How Manufacturers Should Run Customer Acquisition Programs

B2B Loyalty

Blog

This is How Manufacturers Should Run Customer Acquisition Programs
Learn how manufacturers can run effective customer acquisition programs by integrating channel partners and leveraging incentive strategies to gather valuable end-user data.
Top 4 Channel Incentive Pain Points

B2B Loyalty

Blog

Top 4 Channel Incentive Pain Points
Explore the top 4 pain points in channel partner incentive programs and discover innovative, effective solutions to them.
What is the 360insights Ecosystem?

Ecosystem Dealer Portals

Blog

What is the 360insights Ecosystem?
Explore the innovative 360insights Ecosystem for enterprises. Access integrated solutions and resources to operationalize ecosystem success. Join us today!
Cash or Points? Choosing the Best Reward Program for Your Business

Incentives and Rewards

Blog

Cash or Points? Choosing the Best Reward Program for Your Business
The procedure that companies go through when creating incentive programs. Cash-based rewards and point-based rewards are the two basic options that these programs usually offer. Points systems promote loyalty and repeat behaviour while cash rewards offer instant value. In the end, the decision is based on elements such as target market, business objectives, and the intended effect of the reward system.
The Challenges of Customer Retention

B2B Loyalty

Blog

The Challenges of Customer Retention
Explore the common challenges businesses face in retaining customers and discover actionable insights on overcoming them with 360insights. Learn how to boost your customer retention strategies effectively.
Your 3 Group Travel Options

Incentive Travel

Blog

Your 3 Group Travel Options
Discover your group's travel options with our insightful guide, harnessing incentive travel's power for performance enhancement.
Your Channel Partners Aren’t Using Their MDF/Co-Op. Here’s Why.

MDF and Co-Op Funds

Blog

Your Channel Partners Aren’t Using Their MDF/Co-Op. Here’s Why.
Understand why channel partners aren't effectively using their MDF or Co-Op funds and find solutions.
How Distributors Can Grow Sales With Promotions

Incentives and Rewards

Blog

How Distributors Can Grow Sales With Promotions
Discover how short-term promotions can boost distributor sales, improve supplier relationships, and enhance data collection with actionable strategies.
How To Build A Successful Sales Incentive Program

Incentives and Rewards

Blog

How To Build A Successful Sales Incentive Program
Learn how to build an effective sales incentive program by downloading our comprehensive guide for detailed insights.
4 Essential Tools For Your Sales Incentive Strategy

Incentives and Rewards

Blog

4 Essential Tools For Your Sales Incentive Strategy
Discover the essential tools for a successful sales incentive strategy, from fostering healthy competition to dynamic rewards that drive performance.
Do SPIFFs Work? How Do I Calculate SPIFF ROI?

SPIFFs

Blog

Do SPIFFs Work? How Do I Calculate SPIFF ROI?
A process that bases the SPIFF ROI calculations on program spending, revenue, and control groups.
How Do Points-Based Channel Rewards Work?

Incentives and Rewards

Blog

How Do Points-Based Channel Rewards Work?
A points-based channel rewards program awards points for activities that drive business goals, allowing partners to redeem them for merchandise, travel, or experiences
How to Increase Channel Sales

SPIFFs

Blog

How to Increase Channel Sales
You need to inspire your channel partners to sell your products and services, over and above those of your competitors
Motivate a Sales Team by Answering these 14 Questions

SPIFFs

Blog

Motivate a Sales Team by Answering these 14 Questions
Discover how to boost your sales team's motivation and performance by answering 14 key questions essential for creating an effective sales incentive program.
How Anchoring and Framing Can Make You a Better Marketer

Program Engagement

Blog

How Anchoring and Framing Can Make You a Better Marketer
Enhance your marketing strategies with insights on anchoring and framing from 360insights. Discover how these powerful psychological concepts can improve your campaigns, influence customer decisions, and boost overall effectiveness.
Your Next 20%: Smart Moves to Get the Most from Your Customers and Improve Sales Growth

SPIFFs

Blog

Your Next 20%: Smart Moves to Get the Most from Your Customers and Improve Sales Growth
Boost sales by targeting the Next 20% of your customers using data-driven incentive strategies for optimal growth and retention.
The Top 4 Incentive Travel Mistakes and How to Avoid Them

Incentive Travel

Blog

The Top 4 Incentive Travel Mistakes and How to Avoid Them
Avoid common incentive travel mistakes with 360insights' expertise. Learn how to plan memorable and rewarding trips for your team.
How incentivized learning can benefit your business

Program Engagement

Blog

How incentivized learning can benefit your business
Incentivized learning combines online learning with a rewards scheme. Learn how it benefits business when incorporated into an incentive program.
Personalize Incentive Travel with Selective Group Excursions

Incentive Travel

Blog

Personalize Incentive Travel with Selective Group Excursions
Personalize corporate incentive travel with selective excursions tailored to participant interests, ensuring memorable and motivating experiences.
When It Comes to Your Incentive Rewards Catalog, Less Is More

Incentives and Rewards

Blog

When It Comes to Your Incentive Rewards Catalog, Less Is More
Streamline your rewards catalog to enhance user experience and drive engagement. Discover how less can be more with personalized, targeted incentives.
How Incentives Make the Difference in Customer Retention

B2B Loyalty

Blog

How Incentives Make the Difference in Customer Retention
Discover how incentive programs can significantly boost customer retention for B2B distributors. Learn the best strategies to keep your customers loyal.
10 Good Reasons for Using 360ecosystems

Ecosystem Dealer Portals

Blog

10 Good Reasons for Using 360ecosystems
360ecosystems is a powerful engagement management platform that offers 10 compelling reasons for businesses to choose it.
360insights Announces Launch of the 360insights Ecosystem

Ecosystem Dealer Portals

Blog

360insights Announces Launch of the 360insights Ecosystem
360insights announces the launch of 360 Ecosystem
360insights Takes Home Multiple Accolades at the Incentive Marketing Association (IMA) Europe Summit Awards

Inside 360

Blog

360insights Takes Home Multiple Accolades at the Incentive Marketing Association (IMA) Europe Summit Awards
360insights wins multiple awards at the IMA Europe Summit, including Best Sales Incentive Programme and a Lifetime Achievement Award for Paul Ferreira.
4 Easy Steps for Channel Partner Success

Channel Partner Marketing

Blog

4 Easy Steps for Channel Partner Success
Embrace a new mantra, Plan your way to victory, Add ladders and remove barriers to success and Share the success with your partners are 4 simple steps for channel partner success.
How to Make the Most of Individual Rewards

Incentives and Rewards

Blog

How to Make the Most of Individual Rewards
Unlock the potential of individual rewards. Enhance performance, motivate your team and create lasting impacts on your company's success.
Incentive Motivations: Why Pick Channel Enablement?

Program Engagement

Blog

Incentive Motivations: Why Pick Channel Enablement?
Boost your business with our effective channel enablement strategy. Empower your partners and increase your sales efficiency.
Incentive Programs for Professional Services

Technology Professional Services

Blog

Incentive Programs for Professional Services
In the expanding professional services industry, incentive programs use techniques to inspire and engage influencers and resellers.
4 Ways to Grow Your Business Using Behavioral Economics

Incentives and Rewards

Blog

4 Ways to Grow Your Business Using Behavioral Economics
Explore four key strategies from behavioral economics with 360insights that can help your business grow. Learn how to leverage these insights to enhance customer engagement and drive business success.
4 Ways to Reduce Channel Partnership Friction Across the Lifecycle

Ecosystem Dealer Portals

Blog

4 Ways to Reduce Channel Partnership Friction Across the Lifecycle
In order to reduce hassle in channel partnerships, coordinate important players, inform partners, encourage engagement with incentives, and manage channel ecosystems.
5 Lesser-Known Tips for Conference Travel Survival

B2B Events

Blog

5 Lesser-Known Tips for Conference Travel Survival
Travel experts offer tips on how to make the most out of your conference experience. Consult locals on websites like Reddit for tips on how to find hidden gems and how to dress for the weather. Before you arrive, familiarize yourself with the conference location using Street View on Google Maps. Plan your routes, look into the area, and make sure it's accessible. Get the floorplans of the venue on your phone in case the maps don't work. Maintain your composure and organization while navigating the tradeshow floor.
360insights Named to 2022 Lists of Best Places To Work™ in Canada and the United Kingdom

Inside 360

Blog

360insights Named to 2022 Lists of Best Places To Work™ in Canada and the United Kingdom
360insights announced that it has been recognized as one of Canada’s Best Places to Work™ for the tenth year, whilst UK ranks for the first time.
7 Powerful Incentive Travel Trends You Need to Know for 2025

Incentive Travel

Blog

7 Powerful Incentive Travel Trends You Need to Know for 2025
Discover the top seven incentive travel trends that you should be considering. 
Enhance Channel Relations with a Holistic Incentive Program

Channel Partner Marketing

Blog

Enhance Channel Relations with a Holistic Incentive Program
Boost your channel relations significantly with our holistic incentive program. Achieve all goals simultaneously without juggling multiple initiatives.
Enabling Partners with Through Channel Marketing Automation Awards

B2B Events

Blog

Enabling Partners with Through Channel Marketing Automation Awards
TCMA Awards combine vendor-specific program information, incentives, and the transfer of marketing skills to empower partners. These courses give partners the skills they need to access program resources, comprehend the buyer's journey, and carry out successful vendor-created marketing campaigns.
A Flywheel Approach to Growth Through Your Customers

B2B Loyalty

Blog

A Flywheel Approach to Growth Through Your Customers
Discover how the flywheel approach and effective incentive programs can drive customer growth, engagement, and loyalty while enhancing your overall customer experience strategy.
A Guide to Finding Your Point of Influence

Channel Partner Marketing

Blog

A Guide to Finding Your Point of Influence
Discover how to understand and influence points of influence (POIs) for effective channel management in this insightful blog.
Achieving Channel Incentive Excellence with 360insights | Elevate

Program Engagement

Blog

Achieving Channel Incentive Excellence with 360insights | Elevate
At 360insights, our motivation is to help you achieve success through incentivised brand engagement programmes, especially if your business is struggling with “the big three” engagement motivators: branding and marketing, creative content, and events and incentive travel. In fact, we leverage several approaches that help brands like yours create a more effective engagement strategy. Here’s how.
360insights Completes Acquisition of HMI Performance Incentives

Inside 360

Blog

360insights Completes Acquisition of HMI Performance Incentives
360insights announced that it has acquired HMI Performance Incentives™
Adapt, Optimize, and Innovate: Highlights from Channel Focus 2024

Channel Partner Marketing

Blog

Adapt, Optimize, and Innovate: Highlights from Channel Focus 2024
Throughout the speaker sessions and breakout groups, we kept coming back to main themes: adaptation to change, optimization of performance, and innovation in partner relationships.  It’s no wonder that all three were common threads throughout the conference — they all speak to a pivotal shift in how organizations approach and enhance their evolving channels ecosystem. 
Announcing 360insights | Elevate

Channel Partner Marketing

Blog

Announcing 360insights | Elevate
360insights, a leader in channel incentive management solutions today announced the launch of its new brand, 360insights | Elevate.
B2B Marketplaces Capitalize on E-commerce Expansion

Ecosystem Dealer Portals

Blog

B2B Marketplaces Capitalize on E-commerce Expansion
Globally, e-commerce sales totaled nearly $5 trillion in 2021 and are expected to surpass $7.4 trillion by 2025, according to Statista. Read more on this:
Channel Partner Ecosystems: How to Optimize Your Channel Go-To-Market Strategy

Ecosystem Dealer Portals

Blog

Channel Partner Ecosystems: How to Optimize Your Channel Go-To-Market Strategy
Channel ecosystems play a crucial role in optimizing channel go-to-market strategies, emphasizing synergy, alignment, and seamless experiences among partners, resellers, and suppliers. Ecosystem orchestration is key to success
Choice Architecture: The Pricing Manipulation We All Fall For

Pricing and Promotions

Blog

Choice Architecture: The Pricing Manipulation We All Fall For
Discover how choice architecture influences pricing decisions and consumer behavior with insights from 360insights. Learn the tactics behind pricing manipulation and how they affect your purchasing choices.
Capital in the Channel: What to Look for When Choosing a Finance Partner

Ecosystem Dealer Portals

Blog

Capital in the Channel: What to Look for When Choosing a Finance Partner
Channel finance is an opportunity for vendors to deepen relationships with resellers and become the vendor of choice
Channel Cheers! Introducing 360insights | Elevate

Channel Partner Marketing

Blog

Channel Cheers! Introducing 360insights | Elevate
In this episode of Channel Cheers, Brad can barely contain his excitement as he shares the launch of 360insights | Elevate – our new expert services brand that includes our channel marketing powerhouse!
The Future Gives the Channel Reason for Optimism

Program Engagement

Blog

The Future Gives the Channel Reason for Optimism
The channel remains optimistic due to accelerated evolution and lessons learned from technology’s role during the pandemic
The Ins and Outs of a Successful B2B Customer Loyalty Program

B2B Loyalty

Blog

The Ins and Outs of a Successful B2B Customer Loyalty Program
Unlock the secrets to a successful B2B customer loyalty program with 360insights. Discover the essential elements that can help you build stronger, more loyal business relationships and drive sustained growth.
The Rewards That Money Can't Buy - Unlocking Extraordinary Results with Incentive Events

Incentive Travel

Blog

The Rewards That Money Can't Buy - Unlocking Extraordinary Results with Incentive Events
This webinar covers the significance of incentive events in promoting motivation and engagement, including team-building exercises, recognition plans, and prizes for reaching objectives. These activities foster a positive work environment in addition to providing financial compensation.
The Right Partner Experience Drives Partner Engagement

Program Engagement

Blog

The Right Partner Experience Drives Partner Engagement
The right partner experience drives partner engagement by focusing on simplifying interactions, reducing touch points, and delivering high-value experiences. Effective channel programs and higher levels of loyalty are facilitated by careful segmentation and personalization as well as a versatile rewards system.
The Role of Technology in Channel Ecosystem Nourishment

Ecosystem Dealer Portals

Blog

The Role of Technology in Channel Ecosystem Nourishment
Technology is essential to channel ecosystems because it allows collaboration, automates processes, and improves partner satisfaction. Cloud-based solutions enable ecosystem orchestration, establishing safe and seamless connections between various partners to promote stronger business growth.
Increase Retailer Engagement with Instant Rebates by Eliminating Friction

Consumer Rebates / Cashback

Blog

Increase Retailer Engagement with Instant Rebates by Eliminating Friction
Instant rebate programs often cause friction between the brand and retailer. Here's some advice on how to eliminate the friction and increase engagement.
Intelligent Automation of Resource Supply and Demand Increases the Value of Engagement

Ecosystem Dealer Portals

Blog

Intelligent Automation of Resource Supply and Demand Increases the Value of Engagement
Learn how Delivery of a constantly personalized experience is fluid and intelligent supply-demand infrastructure for this experience delivery is required.
Investing in the Right Channel Partners is an “EPIC” Way To Stimulate Growth

Program Engagement

Blog

Investing in the Right Channel Partners is an “EPIC” Way To Stimulate Growth
“Be Epic” with your channel partners: take risks, be creative and use digital transformation to identify and connect top channel and dealer partners.
Recession-Proof and Grow Your Channel

Channel Partner Marketing

Blog

Recession-Proof and Grow Your Channel
Businesses can use channel partners, automate procedures, and invest in creative promotional strategies to grow their channels and weather economic crises.
Look Beyond Sales to Maintain Engagement with Your Program

Program Engagement

Blog

Look Beyond Sales to Maintain Engagement with Your Program
Discover innovative strategies to keep your B2B incentive program engaging, even during uncertain times, by focusing on digital presence, participation, enablement, and driving redemptions.
Make More #1 Customers With Contractor Loyalty Programs

B2B Loyalty

Blog

Make More #1 Customers With Contractor Loyalty Programs
Discover how contractor loyalty programs with 360insights can help you turn more customers into your #1 fans. Learn the benefits of these programs and how they can drive business growth through increased customer loyalty.
Prize vs Praise: The Difference Between Incentive and Recognition Programs

Incentives and Rewards

Blog

Prize vs Praise: The Difference Between Incentive and Recognition Programs
Explore the subtle difference between Incentive and Employee Recognition Programs. Unearth the power of Prize vs Praise in our blog post.
What Are Sales Incentives and Why You Should Use Them

Incentives and Rewards

Blog

What Are Sales Incentives and Why You Should Use Them
Discover effective sales incentives to boost performance, recognize top achievers, and exceed targets. Learn how to choose and implement the right strategies for sustained growth.
What Does a Reward Program Cost? Your Best Billing Models

Incentives and Rewards

Blog

What Does a Reward Program Cost? Your Best Billing Models
Discover the true costs of a reward program, understand its billing models and learn to maximize your return on investment.
Why is Motivating Your Sales Channel So Important?

SPIFFs

Blog

Why is Motivating Your Sales Channel So Important?
For every business that uses an indirect path to market, it is important that you motivate your sales channel.
Market Development Funds 101: MDF and Co-Op Explained

MDF and Co-Op Funds

Blog

Market Development Funds 101: MDF and Co-Op Explained
Read this blog for our Market Development Funds 101
Market Funds: Lighten Your Administrative Load

MDF and Co-Op Funds

Blog

Market Funds: Lighten Your Administrative Load
In this article, we’ll cover a few of the major pain points businesses typically have when it comes to MDF/Co-ops, and what to do about them.
President’s Clubs: The Sales Incentive Program You Should Be Planning

SPIFFs

Blog

President’s Clubs: The Sales Incentive Program You Should Be Planning
Discover the benefits of planning a Presidents Club program and how it can motivate your sales team, drive performance, and reward top achievers effectively.
Optimizing Channel Engagement Throughout the Buyer’s Journey - 5 Best Practices

Program Engagement

Blog

Optimizing Channel Engagement Throughout the Buyer’s Journey - 5 Best Practices
5 Best Practices to consider when it comes to optimizing channel engagement - based on the evolved buyer and partner journeys.
4 Ways to Reduce Channel Partnership Friction Across the Entire Partner Lifecycle

Ecosystem Dealer Portals

Blog

4 Ways to Reduce Channel Partnership Friction Across the Entire Partner Lifecycle
In order to reduce hassle in channel partnerships, coordinate important players, inform partners, encourage engagement with incentives, and manage channel ecosystems.
Enhance Incentive Strategies and Sales Team Enablement

SPIFFs

Blog

Enhance Incentive Strategies and Sales Team Enablement
If you’re like most, the tried and true sales incentive tactics you’ve relied on in the past just aren’t cutting it anymore. Here are a few easy ways to enhance incentive strategies.
Optimizing Your Data: SFTP vs API Integration for Record Sharing

Consumer Rebates / Cashback

Blog

Optimizing Your Data: SFTP vs API Integration for Record Sharing
Read now for SFTP Integration for Record Sharing: An Overview, API Integration for Record Sharing: An Overview, Use Cases Tools, Maintenance, and Reporting
Partner Enablement: The New Frontier

Program Engagement

Blog

Partner Enablement: The New Frontier
Don’t fall behind on the times. Instead, read our blog for these three tips for updating your partner enablement strategy!
Powering Partner Ecosystem Performance with Collaboration

Ecosystem Dealer Portals

Blog

Powering Partner Ecosystem Performance with Collaboration
Enhance your partner performance through partner ecosystem management collaboration.
Sell Through Allowance Programs Offer Better Visibility

Consumer Rebates / Cashback

Blog

Sell Through Allowance Programs Offer Better Visibility
How Sell Through Allowances can provide retailers with inventory value and manufacturers with visibility into the claim and reimbursement process.
The Channel Landscape Has Become the Channel Ecosystem

Ecosystem Dealer Portals

Blog

The Channel Landscape Has Become the Channel Ecosystem
Healthy channel ecosystems involve a complex web of interdependent enterprises and relationships that create and allocate business value together.  
Take the Stress out of BSA/AML Compliance

Consumer Rebates / Cashback

Blog

Take the Stress out of BSA/AML Compliance
Learn about the Bank Secrecy Act (BSA) and anti-money laundering (AML) requirements, and how to guarantee your organization’s programs are fully compliant.
Tactical Channel Incentive Programs Using Targets, Trackers & Themes

Incentives and Rewards

Blog

Tactical Channel Incentive Programs Using Targets, Trackers & Themes
Channel marketers can maximize sales partner engagement by deploying tactics to encourage motivation through competition, within a sales incentive program.
Partner Relationship Management Meets the New Kid on the Block: Partner Ecosystem Management

Ecosystem Dealer Portals

Blog

Partner Relationship Management Meets the New Kid on the Block: Partner Ecosystem Management
Learn how Partner Ecosystem Management allow vendors to layer partner portals & channel incentive software & engagement enablement to drive relationships.
Power-Ups for Seamless Partner Ecosystem Management

Ecosystem Dealer Portals

Blog

Power-Ups for Seamless Partner Ecosystem Management
In order to flourish, vendor organizations are powering-up how they manage, support and enable their partners. 
Personalizing Partner Programs to Keep Channel Incentives Relevant

Channel Partner Marketing

Blog

Personalizing Partner Programs to Keep Channel Incentives Relevant
Here's how Vendors can create a personalized partner program, to get resellers on board, engaged and encourage maximum participation.
MDF versus CO-OP – Which is better?

MDF and Co-Op Funds

Blog

MDF versus CO-OP – Which is better?
This blog explains what the differences are between MDF and Co-Op programs and which are best for your business to drive optimum results.
Aligning the Buyer and Partner Journey

MDF and Co-Op Funds

Blog

Aligning the Buyer and Partner Journey
One major problem is the mismatch between partners' digitally connected buyers and sales processes. Partners need to modify their sales cycles to emphasize education, solution exploration, and selection in order to better align with the buyer's journey. In order to change partner behaviour and achieve alignment, behavioural incentives are essential.
Top Performing Modern B2B Rebate Programs

B2B Rebates

Blog

Top Performing Modern B2B Rebate Programs
High-achieving channel companies enhance sales by providing financial rebates to their channel partners, striking a balance between incentive program efficacy and efficiency.
5 Things to Consider When Choosing the Right Channel Incentive Management Solution for Your Business

Channel Partner Marketing

Blog

5 Things to Consider When Choosing the Right Channel Incentive Management Solution for Your Business
When selecting a Channel Incentive Management platform you need to think of factors such as room for growth, forward-looking strategy, and compliance with data protection and security
5 Tips to Drive More Revenue Through the IT Channel in an Economic Downturn

MDF and Co-Op Funds

Blog

5 Tips to Drive More Revenue Through the IT Channel in an Economic Downturn
Channel companies can increase revenue in recessions by eliminating ineffective partners, placing a strong emphasis on sales enablement, reorienting SPIFFs to building relationships, and making good use of rebates.
5 Ways to Gain a HVAC Advantage with MDF/BDF/CO-OP

MDF and Co-Op Funds

Blog

5 Ways to Gain a HVAC Advantage with MDF/BDF/CO-OP
MDF/BDF/Co-Op programs can help HVAC companies by increasing participation, advertising products, and creating partnerships that will benefit both sides financially.
8 Essentials for a Successful MDF & CO-OP Marketing Program

MDF and Co-Op Funds

Blog

8 Essentials for a Successful MDF & CO-OP Marketing Program
Program eligibility, clear guidelines, program period alignment, earned funds, and product promotion are essentials for a successful MDF & CO-OP marketing program.
Using Supply Chain Slow Downs to Boost Market Share and Loyalty

SPIFFs

Blog

Using Supply Chain Slow Downs to Boost Market Share and Loyalty
For appliance makers to keep their growing momentum and customer loyalty, sales and incentives must be strategically enabled.
360insights Named A CIM Leader By Major Independent Research Firm

Inside 360

Blog

360insights Named A CIM Leader By Major Independent Research Firm
New Report Gives 360insights Top Score in Strategy Category Within the Channel Incentive Management (CIM) Evaluation.
The Evolution of MDF

MDF and Co-Op Funds

Blog

The Evolution of MDF
The evolution of MDF involves empowering channel partners through strategic marketing automation, enabling them to optimize promotional spend and execute effective vendor-created marketing campaigns
Upskilling Sales Teams to Improve Channel Opportunities

SPIFFs

Blog

Upskilling Sales Teams to Improve Channel Opportunities
Providing salespeople with the necessary information, offering learning incentives, and creating brand advocates all help them perform better and hit their sales goals.
5 Ways to Achieve Ecosystem Orchestration

Ecosystem Dealer Portals

Blog

5 Ways to Achieve Ecosystem Orchestration
To achieve ecosystem orchestration, identify pain points, adapt goals, automate processes, transition from outdated systems, and centralize resources for better channel performance and alignment
Knowledge is Power: Decreasing Risk and Ensuring Data Security

Technology Professional Services

Blog

Knowledge is Power: Decreasing Risk and Ensuring Data Security
Learn about the importance of data protection, data security compliance, & why certifications like SOC 1 & 2, & ISO 27001 are critical in decreasing risk.
SPIFF! 5 Ways to Drive Big Results

SPIFFs

Blog

SPIFF! 5 Ways to Drive Big Results
The importance of control groups and simplification in measuring program effectiveness
Achieving Performance and Consistency Inside Today’s Decentralized Channel

SPIFFs

Blog

Achieving Performance and Consistency Inside Today’s Decentralized Channel
Vendors may be able to adjust, enhance partner performance, and accelerate success by utilizing data analytics.
Flipping Supply Chain Issues On Their Head

B2B Rebates

Blog

Flipping Supply Chain Issues On Their Head
During hard times, supply chains that are susceptible to inflation and a possible recession must come up with innovative ways to gain market share and retain customer loyalty, like instant rebates, SPIFFs, and consumer rebates.
Engagement Management + Incentives Automation = Ecosystem Orchestration (EM + IA = EO)

Ecosystem Dealer Portals

Blog

Engagement Management + Incentives Automation = Ecosystem Orchestration (EM + IA = EO)
The integration of rewards and incentives with user engagement tools through eco system orchestration is an effective combination that transforms the way businesses oversee and encourage their ecosystems on a broad scale.
Using Channel Incentives to Increase Partner Demand Creation

Channel Partner Marketing

Blog

Using Channel Incentives to Increase Partner Demand Creation
Businesses can engage partners with marketing tools and enhance partner-led demand generation
The Future’s Bright - Incentive Programs to Address Workforce Changes

Program Engagement

Blog

The Future’s Bright - Incentive Programs to Address Workforce Changes
Businesses are placing a greater emphasis on incentive programs to engage, motivate, and retain staff members.
How to Utilize Gamification to Boost Channel Partner Experience

Creative Services

Blog

How to Utilize Gamification to Boost Channel Partner Experience
How vendors can utilize gamification to boost channel partner experience.
Shifting Supply Chains…Help Sales Teams Do More with Less

Incentives and Rewards

Blog

Shifting Supply Chains…Help Sales Teams Do More with Less
Brands are adjusting by working with suppliers and resellers, placing a strong emphasis on knowledge exchange and sales enablement.
The Strategies and Solutions that Provide Channel Ecosystem Nourishment

Ecosystem Dealer Portals

Blog

The Strategies and Solutions that Provide Channel Ecosystem Nourishment
For channel ecosystem nourishment, it is necessary to develop a strong multi-vendor to multi-partner model, streamline procedures, customize communications, and align incentives throughout the partner journey.
4 Tips for Moving to an Automated MDF System

MDF and Co-Op Funds

Blog

4 Tips for Moving to an Automated MDF System
An automated system can enhance efficiency by reducing administration time, accelerating claim processing, and providing automatic reports
How to Structure a Channel Incentive Plan

Channel Partner Marketing

Blog

How to Structure a Channel Incentive Plan
Define SMART, data-driven objectives aligned with business goals, introduce personalized incentives, and consider rewards tailored to channel partners’ needs.
Why Your Sales Funnel Should Actually Be a Flywheel

SPIFFs

Blog

Why Your Sales Funnel Should Actually Be a Flywheel
 Keep prospects and customers in a continuous cycle of contact that is focused on their requirements promoting growth by reducing the barriers between marketing, sales, and customer success
How to Ensure Points-Based Incentive Programs Really Drive Sales

Incentives and Rewards

Blog

How to Ensure Points-Based Incentive Programs Really Drive Sales
Points-Based incentive programs are one of the most effective ways to drive dealer and distributor engagement, motivate revenue-generating behavior, and increase sales volume. Here's why.
What is Ecosystem Orchestration - and Why is it so Important?

Ecosystem Dealer Portals

Blog

What is Ecosystem Orchestration - and Why is it so Important?
Business arrangement where multiple entities collaborate to create and share collective value for a common set of customers
21 Channel Incentives Proven to Motivate Channel Partners

Incentives and Rewards

Blog

21 Channel Incentives Proven to Motivate Channel Partners
By establishing a channel incentive program, companies may boost sales, improve brand recognition, and develop channel partner loyalty
Channel Incentive Program Ideas for Launching New Products

Program Engagement

Blog

Channel Incentive Program Ideas for Launching New Products
Provides creative strategies to enhance channel sales for new products. Suggests themes, individual engagement, rewarding incentives, focused sales days, and training as effective approaches.
How to Optimize MDF/Co-op To Boost ROI

MDF and Co-Op Funds

Blog

How to Optimize MDF/Co-op To Boost ROI
Channel leaders should be rethinking how they approach their MDF/Co-op programs so they align with other incentive programs that are all about influencing behaviors that lead to more sales.
Fuel Automotive Aftercare Sales with Dealer & Distributor Incentive Programs

Incentives and Rewards

Blog

Fuel Automotive Aftercare Sales with Dealer & Distributor Incentive Programs
Increase Automotive Aftercare Sales through the Use of Distributor and Dealer Incentive Programs
COVID Changed MDF & CO-OP and They’ve Never Been More Critical to Growth

MDF and Co-Op Funds

Blog

COVID Changed MDF & CO-OP and They’ve Never Been More Critical to Growth
How to truly optimize MDF/Co-Op efforts in the post-COVID era of digital transformation.
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