Knowledge Library

Videocasts

Events

Is it an Ecosystem? A Channel? A Partnership: Cut through the semantics and demystify the evolution to drive more revenue

Join our webinar on December 12th at 11:30 am ET as we uncover the intricacies of partnership and channel strategies. Heather K. Margolis, SVP of Marketing at 360insights, will lead a discussion with our panel of experts, featuring Raegan Wilson of Spur Reply, Carmen Sorice of Achieve Unite, Meredith Caram of JSG, and Bryn Nettesheim of Channelnomics. Heather and our panelists will share their wealth of experience and engage in an insightful discussion to help you navigate the ever-evolving landscape of selling indirectly.

How To Build An MDF or Co-Op Program That Makes Your Legal Team Love You

There’s a middle ground between putting yourself at legal risk and refraining from promotional allowance programs altogether, and we’re here to help you find it. In this post we will cover, what are MDF and Co-Op programs, The Robbinson-Patman Act,  The Sarbanes-Oxley Act (SOX),  and best practices for staying compliant. 

Help Sheets

API vs. SFTP with Single Record and Bulk Records and Recommended Frequencies

This help sheet delves into the pros & cons of each approach, & discusses how the choice of data integration method impacts reporting and visualizations.

Videocasts

Events

The Evolving Aftermarket Industry: Fine Tuning Consumer Promotions & Dealer Incentives

During this on-demand webinar, we explore the latest trends in the automotive industry, examining how factors like the rise of electric vehicles are impacting the industry, and what retailers need to know to serve this emerging market effectively. We'll also dive into consumer buying habits, with a particular emphasis on the role of access to credit and promotional offers in driving purchases and look at the role of incentives and promotions in the dealership environment.

Events

Women of the Channel Leadership Summit East: Dec 4-5

The Women of the Channel Leadership Summit East is the meeting place for women from across the IT channel who are looking to advance organizational diversity, make unmatched connections, and empower and cultivate women leaders. Attendees benefit from best-in-class thought leadership, motivational keynotes, channel trends, stimulating workshops, interactive peer panels and energizing networking opportunities ─ all focused on navigating the workplace and helping them develop their professional, corporate and personal goals.

Events

Call & Contact Centre Expo: Nov 29-30

Discover the latest trends shaping the future of call and contact centres in our unique educational programme with expert seminars and panel debates, live demos of the latest technology, as well as industry leading companies equipped with the industry’s finest solution led products and services.

Videocasts

Events

Supercharging Your Channel Game with Generative AI

During this session, we'll dig into how generative AI is changing the channel landscape and how to help channel partners stay ahead of the curve. Don't miss this chance to understand how you can transform your channel strategy, and how to stay ahead of the competition.

Insights

Beyond PRM: Rethinking the Tech Stack for Ecosystem Orchestration

Building a modern, strong tech stack is crucial for businesses to stay relevant in an ecosystem-focused world and expand their reach. It allows organizations to leverage advanced technologies, streamline operations, and integrate various tools and platforms to effectively manage and orchestrate their ecosystem interactions. But what does this tech stack look like and how does it differ from tech stacks of the past? Read this eBook to find out more.

Videos

Navigating the Entrepreneurial Journey: Overcoming Challenges and Building Authentic Connections

Join Kathryn Rose, Founder and CEO of Get Wise and Channel Wise and Heather Margolis, the SVP of Marketing for 360insights for a candid and thought-provoking conversation about the realities of entrepreneurship.

Videocasts

Ecosystem Couples Therapy: Ignite the Fire in Your Business Partnerships

Join 360’s SVP of Marketing Heather Margolis and SVP of Ecosystems James Hodgkinson for an on-demand webinar with Jay and Michelle McBain. They will tackle the common challenges that businesses face when managing ecosystems and explore how automation tools can be the ultimate counselor, streamlining processes and optimizing results.

Insights

The Shifting Automotive Aftermarket Landscape and the Moves Manufacturer and Reseller Brands Need to Make the Journey

Download this eBook where we dive into the current landscape, the shifts you need to know about, adapting to the shifts: your next five strategic plays, and a glimpse towards the Future

Help Sheets

The Benefits of Instant Rebates vs. Consumer Rebates

Read this help sheet for key considerations when choosing between gift with purchase and cash incentives.

Videos

Helping Partners Become Recognized Industry Influencers

In this video, Heather K. Margolis and PR expert CJ Arlotta explore why executive and channel partner thought leadership should be a top priority for businesses right now.

Insights

Reports

Consumer Durables in the Post Pandemic Era: A Renaissance Journey

We conducted research to try to learn what consumer durables businesses priorities are and how they are preparing for the next 6-12 months and beyond. Read now to learn what insights came from our research.

Help Sheets

Consumer Incentives: Gift with Purchase vs Cash Incentives

Read this help sheet for key considerations when choosing between gift with purchase and cash incentives.

Videocasts

Get Stuff Done, Faster: Leveraging Analytics to Optimize Your Ecosystem

"So much to do, so much opportunity, so little time.” It’s a tale as old as partner ecosystems and an all too familiar phrase for overextended partner managers. Watch the On-Demand Replay to learn how you can leverage analytics to optimize your ecosystem!

Videos

Applying Personalization & Profiling in & For Your Ecosystem & Incentives

Sharon Maxfield emphasizes the importance of profiling a brand's ecosystem and using incentive programs to align with core business objectives.

Videos

Incentives Automation for Your Ecosystem

Ecosystem incentivization goes beyond behavior modification and extends to increased adoption of programs and tooling for go-to-market personas.

Videos

B2B Rebate Trends

B2B Rebates for the Technology, Media & Telecom industry involve transactional, calculated, and subscription-based rebates with different purposes.

Videos

Who, Why & How You Incentivize & The Buyer’s Journey

Sharon Maxfield highlights key areas where brands often miss out on opportunities to include persona-based incentives that can impact the sales lifecycle.

Videos

What is Gamification

Sharon Maxfield suggests ways to add a personalized touch within programs to increase engagement and enhance the effectiveness of incentives.

Videos

Putting Incentive Automation in Action

Sharon Maxfield highlights the importance of incentives automation in offering program options to a brand's ecosystem.

Videos

Getting Creative & Strategic With Consumer Incentives

Sharon Maxfield discusses new ideas for consumer incentive programs that go beyond traditional consumer rebates as B2C go-to-market initiatives expand.

Videos

Flexibility & Strategy Through Co-Op MDF Funds Management

Sharon Maxfield discusses how brands can use gamification to diversify their co-marketing programs beyond just sales incentives in Co-Op/MDF programs.

Case Studies

Manufacturing: Danby Accelerating Performance with SPIFFs

Learn how Danby appliances implemented a strategic SPIF program to drive customer behaviors to increase performance across brand loyalty and sales.

Case Studies

Automotive: Manufacturer Full Stack Channel Incentive

Read how, with the help of 360insights, an Automotive Manufacturer was able to influence dealer channel behavior, and gain a better attribution of direct program ROI.

Case Studies

Manufacturing: Hoover Points-Based Reward Incentives

Working with 360insights Hoover implemented an online B2B sales points-banking incentive and rewards program that boosted sales growth. See the results

Videocasts

Are Marketplace REALLY Working for Your Business?

Watch our on-demand webcast with special guests Jay McBain, Chief Analyst at Canalys and Louise McEvoy, Vice President, US Channel at Trend Micro, where we'll delve into actionable ways to achieve true marketplace mastery.

Videocasts

This Is Not Your Grandparent’s Partner Enablement

This on-demand 360insights webinar will look at things you should be doing completely different and how you should be developing an enablement strategy, to truly engage and enable your partners. Watch now!

Videos

Transforming & Modernizing Consumer Incentives Programs

In this video, 360insights' Kelsey Anderson reflects on key highlights and tips to consider for building an effective consumer incentives strategy.

Videos

Being Mindful of The Modern Consumer Rebate Experience

Kelsey Anderson outlines how to coach brands who are launching or looking to reimagine their consumer incentives programs to always prioritize CX.

Videos

Personifying Consumer Incentive Programs To Meet Your Go to Market Business Objectives

Kelsey Anderson discusses how B2C brands can align their go-to-market business objectives and bring goals to life in how consumer programs are executed.

Videos

Leveraging Incentives for Financing Solutions & Retail Credit Cards

In this video, 360insights' Kelsey Anderson discusses how incentives are being leveraged by financial solutions for retail credit card offers.

Videos

Current Automotive Industry Insights & Incentives Trends

In this video, Kelsey Anderson discusses what is happening on the dealership & retailer sales floors, including preserving the life of a vehicle.

Videos

Push/Pull & Cross Program Consideration

In this video, Sharon Maxfield, Senior Manager Product Marketing at 360insights, shares key observations from B2B routes to market.

Infographics

Build vs. Buy: Channel Incentives Management Platforms

This infographic shows the top 3 considerations in the build vs. buy debate, so you can narrow down a “winning” solution that’s right for your business. 

Case Studies

Technology: Matillion Maximizes Partner Pipeline

Learn how data integration company Matillion are maximizing partner business opportunities and mutual bottom lines by supporting partners

Videocasts

Making Your Partners Demand Generation Machines: How to Truly Enable Your Ecosystem

Watch our expert panelists to learn how to leverage new and different strategies to better educate, engage, and enable your ecosystem!

Videos

Our Contribution to International Women's Day 2023

Watch this short video from Heather K. Margolis, Theresa Caragol, and Lisa Citron about International Women's Day 2023.

Videocasts

Uncertain Times, Certain Success: Leveraging Demand Generation to Help Channel Partners Flourish

Do your partners have what they need to succeed? Watch our star-studded panel from all facets of the channel talk through challenges and strategies.

Case Studies

Automotive: Manufacturer Polaris implements high impact dealer portal

Learn in this Case Study how, Polaris International designed and implemented a high impact dealer portal offering a unique experience for their diverse international dealer community and portfolio of off-road and on-road products. One that has the ability to deliver relevancy and enriching experiences to all dealers – whatever their location, type and time zone!

Reports

Tacking Against the Headwinds: 2023 State of Channel Incentives Report

According to our latest research, incentives are proving resilience against economic downturns. Learn how incentives are helping brands weather the storm, enable greater success, and generate support for partners, dealers, and resellers alike in 2023 and beyond.

Should You Build or Buy a Channel Incentives Platform?

From cost to scalability, there’s a lot to think about when it comes to building or buying a channel incentives management platform. Learn about the specific pros and cons to help you make an informed decision.

Help Sheets

360insights Health Plans Help Sheet

Read this Help Sheet to see how an automated Incentives and Rewards platform improves HEDIS scores while helping you go the extra mile to engage and serve your members.

Insights

Navigating The C's of Unpredictability

Supply chain disruption, manufacturing shortages, labor issues, and rapid market changes have made setting the right mix of incentives and rebates even more challenging. Learn how the right incentive management platform can offer flexible and dynamic solutions that intelligently manage and optimize your channel incentives.

Videos

Technology Partnerships

In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot to discuss the importance of partnerships, the evolution of HubSpot's partnership programs, and tips for growing partner ecosystems.

Videos

Business Travel Tips

In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Rachel Schaeffer, Global Director of Channel for Strategic Alliances at SuccessKPI to discuss tips and tricks for managing intense business travel schedules. 

Videos

Partner Experience

Heather K. Margolis, SVP of Marketing at 360insights is joined by Lisa Stifelman-Perry, Director of Global Partner Experience Operations at Splunk to discuss what partner experience really means, why it matters, and how to improve PX at your organization.

Videocasts

How To Design & Execute An Ecosystem Strategy

Watch this Videocast for an illuminating conversation about ecosystem strategy and plans for 2023, including the five most important things today's ecosystem leaders should be thinking about.

Insights

CPQ & eCommerce Convergence

This Guide is aimed at Stakeholders who are frustrated by limitations in their online services, and want to learn how they can be improved with the use of CPQ.

Insights

Improving Customer Experience and Optimizing Sales with CPQ

This resource helps build an understanding of CPQ tools and their role for Manufacturers and their partners within the supply chain. 

The Role of Technology in Channel Ecosystem Nourishment

Read more about the need for cloud-based technology solutions, like incentives automation, to successfully nourish your channel ecosystems.

Videocasts

The 360View: Is Your Partner Ecosystem a Revenue Engine?

Watch the 360View for an in-depth, high-energy conversation about the evolution of ecosystems and the future of ecosystem marketing

The Channel Landscape Has Become the Channel Ecosystem

Healthy ecosystems involve a complex web of interdependent enterprises and relationships that create and allocate business value together.  Read this blog to learn more.

The Strategies and Solutions that Provide Channel Ecosystem Nourishment

Learn strategies and solutions to feed the right nourishment to the myriad of partners operating within your channel ecosystem.

Engagement Management + Incentives Automation = Ecosystem Orchestration (EM + IA = EO)

Learn how combining technology with the ability to drive behavior based on rewards and incentives related to engagement will drive success within ecosystems

Intelligent Automation of Resource Supply and Demand Increases the Value of Engagement

Learn how delivery of a constantly personalized experience is fluid and intelligent supply-demand infrastructure for this experience delivery is required.

What is Ecosystem Orchestration - and Why is it so Important?

What is Ecosystem Orchestration? This blog explains how enterprises can establish a clear ecosystem orchestration strategy to maximize this opportunity

Insights

Nourishing Your Channel Ecosystem

Read this eBook to learn how to nourish your channel ecosystem and apply fresh strategies for healthy partnership growth.

Videocasts

The Next Generation Channel Chief: The Evolution of Partnerships and How to Not Get Left Behind

Videocast featuring Canalys and Crossbeam, with valuable insights on thriving through the partnership evolution - leveraging technology, business, and strategic alliances.

Videocasts

Solving the Points Program Challenge: Automation, Finally!

Watch this webinar with SVP, 360ecosystems James Hodgkinson to learn how our ecosystem technology addresses the #1 challenge of points-based partner programs

Videocasts

The Ecosystem Imperative and the Partner Engagement Challenge

Learn how the rise of business ecosystems has created a much more complex environment with new drivers and related activities resulting in an engagement gap.

Infographics

10 Good Reasons For Using 360ecosystems

This infographic gives you an overview of the 10 most important reasons why you should choose 360ecosystems as your next business portal.

Insights

Ecosystem Engagement Engine Capabilities

Learn how the 360ecosystems Ecosystem Engagement Management Platform and its components work together to drive personalized engagement at scale.

Insights

3 Steps to Maximizing a Business Ecosystem

Learn how to drive simplicity and scale of adoption to harness the power of your business ecosystem.

Powering Partner Ecosystem Performance with Collaboration

Enhance your partner performance through partner ecosystem management collaboration.

Channel Partner Ecosystems: How to Optimize Your Channel Go-To-Market Strategy

Today’s channel relies on partner ecosystems converging around a single customer to deliver a comprehensive solution. Learn how to get the most out of your channel partner ecosystems.

Partner Relationship Management Meets the New Kid on the Block: Partner Ecosystem Management

Learn how Partner Ecosystem Management (PEM) allow vendors to overlay partner portals and channel incentive software with engagement enablement to drive relationships.

5 Ways to Achieve Ecosystem Orchestration

Minimize engagement frustration and achieve more across you channel ecosystems through these 5 actional steps.

Flipping Supply Chain Issues On Their Head

Flipping Supply Chain Issues On Their Head

Shifting Supply Chains…Help Sales Teams Do More with Less

Learn how brands are helping sales teams do more with less by optimizing manufacturing, inventory, distribution, and resale processes to maintain time to market, partner engagement and loyalty!

Recession-Proof and Grow Your Channel

Within a recession, businesses have every opportunity to engage their channel to keep sell-through opportunities alive and ensure partner loyalty and growth.

5 Tips to Drive More Revenue Through the IT Channel in an Economic Downturn

The reality is, rebates and incentives become MORE important during times of economic uncertainty. How you ask? Here are just a few reasons.

5 Things to Consider When Choosing the Right Channel Incentive Management Solution for Your Business

Here's 5 tips to drive behaviors, gain partner mindshare and influence customers through your Channel Incentive Management (CIM) solution.

Top Performing Modern B2B Rebate Programs

Learn how to support to channel partners by ensuring your B2B Rebate Program is simple, easily defined, clearly communicated, and effectively managed.

How to Ensure Points-Based Incentive Programs Really Drive Sales

Points-Based incentive programs are one of the most effective ways to drive dealer and distributor engagement, motivate revenue-generating behavior, and increase sales volume. Here's why.

Aligning the Buyer and Partner Journey

The number one issue impacting channel brands and partners today is the misalignment of the partners’ sales process to the digitally connected buyer.

Enabling Partners with Through Channel Marketing Automation Awards

TCMA Awards combine marketing skills transfer and vendor-specific program information with incentives, to empower partners to execute vendor-created marketing.

The Evolution of MDF

Discover our five best practices, that can be utilized to improve the effectiveness of your current or new MDF program.

Why Your Sales Funnel Should Actually Be a Flywheel

Here’s what you need to know about the sales flywheel, and how to incentivize channel partners and sales teams.

4 Ways to Eliminate Channel Partnership Friction Across the Entire Partner Lifecycle

Learn more about what causes channel partnership friction and steps you can take to eliminate it throughout the entire sales process.

Enhance Incentive Strategies and Sales Team Enablement

If you’re like most, the tried and true sales incentive tactics you’ve relied on in the past just aren’t cutting it anymore. Here are a few easy ways to enhance incentive strategies.

360insights Named A CIM Leader By Major Independent Research Firm

New Report Gives 360insights Top Score in Strategy Category Within the Channel Incentive Management (CIM) Evaluation.

360insights’ Heather K. Margolis Joins Channel Development Advisory Council for CompTIA

360insights is excited to share that Heather K. Margolis, SVP Marketing, has been selected to join the Channel Development Advisory Council for Computing

360insights Named to 2022 Lists of Best Places To Work™ in Canada and the United Kingdom

360insights announced that it has been recognized as one of Canada’s Best Places to Work™ for the tenth year, whilst UK ranks for the first time.

360insights Named a 2022 UK Best Workplaces™ for Women

The 2022 UK’s Best Workplaces™ for Women list was launched this week by Great Place to Work® UK, recognizing 360insights among 263 ranked organizations.

Infographics

5 Steps To Achieve Ecosystem Orchestration

Ecosystems need to be built with orchestration in mind to create synergy across programs, platforms, and methodology, to ensure a seamless experience

Case Studies

Appliances: Using 360s Rebate Technology to Elevate Consumer Experience

360insights helped a client leverage the latest technology for a successful consumer rebates platform to elevate the consumer experience and drive sales.

Insights

How Incentivized Learning can Benefit your Business

Discover how incorporating incentivized learning into your SPIFF strategy, will build loyalty, increase brand awareness and accelerate performance.

Infographics

The State of: MDF

This infographic will take you through why MDF & CO-OP programs are still so important, and what comes next for them in the ever changing channel.

Infographics

The State of: Channel Incentives

This infographic explains why channel incentives are used and how they are successful, and some of the trends and challenges that they face in the future. 

Infographics

The State of: SPIFF Programs

Grow sales revenue and create connections between your channel and brand. This infographic defines SPIFFs and how to navigate SPIFFs.

Infographics

The State of: Volume Rebates

Volume Rebates (VRs) encourage the purchase of goods in large quantities for a financial incentive. This infographic defines VRs and how to navigate them.

Infographics

The State of: Channel Insights

Channel insights bring brand confidence, channel efficiency and pipeline accuracy. This infographic defines channel insights and how to navigate them.

Infographics

The State of: Sell-Through Allowances

Sell through allowances (STA's) offer retailer support retroactively while protecting MSRP. This infographic defines STA's and how to navigate them.

Infographics

Advantages of the 360insights SaaS Platform

360insights provides a customizable, secure, and efficient SaaS solution - The Channel Success Platform™.

Case Studies

Technology: Delivering outstanding ROI and global sales performance

This online points-based solution integrated partners globally, strengthened relationships and provided sales pipeline awareness for this IT Manufacturer.

Reports

Forrester: Elevate Your Partner Ecosystem Management

360insights commissioned Forrester Consulting to evaluate the importance of partner ecosystem management solutions amid the growing complexity of the channel.

Videocasts

The 360view - Cultivating and Managing Healthy Channel Ecosystems

Everyone is talking about ecosystems, and some of us longer than others, but how do you truly build an ecosystem that can thrive and grow?

Videocasts

Optimizing Partner Engagement Series Part 3: Measuring Partner Engagement

Watch this discussion to gain insights into how you can measure engagement and help you identify areas where you can increase partner productivity.

Videocasts

Outperform your Competition

Adding the right incentive solutions can amplify key enablement efforts and further drive partner engagement. Watch the videocast to learn how.

Videocasts

LinkedIn Live: Channel Wrap-Up - From Funnels to Fly Wheels

Understand how enhancements to partner engagement transitioning from traditional funnels to fly wheels will affect the future of the channel.

Videocasts

Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework

Channel leaders who tailor engagement strategies to partners will see relationships thrive. Follow these tips for an effective partner engagement strategy.

Videocasts

Optimizing Partner Engagement Webinar Series: Part 1

View this videocast to learn the best practice recommendations for digital partner engagement, so brands can enable their partners to win business.

Videos

360 and the Kitchen & Bath Industry

Major Kitchen and Bath appliances companies rely on their dealer sales teams to drive revenue. Learn how to engage dealers to focus on your business.

Videocasts

Baptie Webinar Automation - Is This the Key to a Successful Partner Program?

Learn how you can use automation and data insights, to enhance partner engagement and deliver a more personalized partner experience.

Videos

360 and the Automotive Industry

Automotive and Tire companies can rely on service technicians to drive revenue through auto aftercare sales by incenting the behaviors that drive engagement.

Videos

360 and IT Industry

Technology companies turn to technology solution providers, channel partners, MSPs and influencers to drive more revenue, but motivating and enabling your partners can be expensive, difficult to scale, and beyond challenging. Learn how 360insights can enable sales and increase ROI by delivering a modern and intuitive channel incentive experience.

Videocasts

International Women's Day Videocast #1: Filling the Female Talent Void and Empowering Women to Re-Engage Post COVID

Learn how to engage and inspire female talent, by listening to this videocast. Understand how companies can connect, recruit, and empower women post-covid.

Videocasts

IWD 2021 Video

Listen to this informative discussion about how to achieve equality in the workplace, on International Women's Day 2021.

Videos

360 Channel Success - UK

Learn how 360insights can help deliver a modern and intuitive partner experience to help sales people break through environmental complexities.

Videocasts

Videocast: “The Shift” - Helping your Channels and their Customers Overcome Inventory and Labor Shortages

Learn how to motivate, incent, and retain sales teams when they are overcoming inventory and labor shortages.

Videocasts

Optimizing Partner Engagement Webinar Series Part 4: Case Study

In 360's Optimizing Partner Engagement series, we bring you insights into how one of our clients has successfully optimized its channel success program.

Videocasts

International Women's Day Videocast Series #3: Mentors that Mean Something

Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.

Videocasts

International Women's Day Videocast Series #2: Selling to Women: Female Purchasing Power Has Evolved

Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.

Case Studies

Automotive: Stapletons - Points Based Reward Incentives

Customer loyalty points-based program, incentivizing UK tire resellers to purchase premium tire ranges & SKU's, driving sales growth & revenue.Automating the MDF ExperienceEvolving SPIFFs through Automation.

Insights

Consumer vs. Instant Rebates: Which is Best?

Understand the differences between consumer and instant rebate programs, best practices, considerations & how they impact various target audiences.

Case Studies

Manufacturing: Fisher & Paykel Drive Sales

Fisher & Paykel, a manufacturer of kitchen and laundry appliances, worked with 360insights to launch new SPIFF and Consumer Rebate programs. See the results.

Case Studies

Technology: MDF & Co-Op Solution for Success

Read about how 360insights was able to implement a MDF & CO-OP program solution to help a fortune 50 international tech company reach success.

Insights

Elevating Consumer Rebates

This eBook lays out the proper methodology to enhance consumer rebate programs and optimize program spend, to ensure they reach their full potential.

Insights

The Essential Guide to Running Successful Sales Incentives

In this eBook 360insights explore the ways to connect with the sales channel, improve your sales incentive and enhance user experience.

Insights

A Guide to Incentive Planning & Selection

In this eBook 360insights shares what to review when planning and selecting the right channel incentives, to ensure every member involved keep motivated.

Insights

Sell-Through Allowances Reinvented

In this eBook, 360insights provides benefits and challenges of sell-through allowances (STA) as well as how to leverage STAs to your advantage.

Insights

360insights Auditor Checklist

This checklist will help you identify incentive fraud detection and empower you to better protect against fraudulent claims.

Insights

The Secret Ingredient to Partner Enablement

How vendors can improve the effectiveness of partners’ marketing enablement & develop marketing certification programs to improve performance.

Insights

Guide to Getting Started with Channel Incentive Programs

How to efficiently utilize time, budget & resources to produce a high performing innovative channel incentive program, delivering impactful ROI.

Insights

10 Essentials for a Successful MDF & CO-OP Marketing Program

Understand how to plan, design and execute effective MDF & CO-OP programs that drive channel growth and deliver ROI.

Case Studies

Automotive: Apollo Vredestein Accelerates Customer Experiences

Apollo Vredestein increased end-user engagement and expanded into new buyer markets by centralizing and automating Incentives. Learn more

Case Studies

Automotive: Pirelli Points-Based Reward Incentives Module

Learn how Pirelli optimized a multi-faceted points-based reward incentive program to strengthen engagement and customer dealer network sell through.

Insights

Building a Business Plan For Your Partners

Discover how to create an effective strategy and plan, including measurable objectives, that will help drive the success of you and your channel partners.

Insights

Effective Partner Communication Starts with Empathy

Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program.

Insights

CO-OP Versus MDF Funding Models

Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models.

Insights

Channel Rewards Programs for the New Digital Transformation Era

Learn how to modify sales processes to align with the new, digitally connected buyer’s journey, with points-based rewards incentive programs.

Insights

Opportunities to Optimize Partner Engagement

Achieving partner engagement success requires getting personal with your incentive program. Learn how to deliver an exceptional partner experience.

Insights

Maximize the Effectiveness of your MDF - CO-OP Program

Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue.

Insights

Channel Rewards Checklist for Today’s Marketplace

How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies.

Insights

Promotional Allowance Program Regulations

Download this best practice guide, that explains the promotional allowance program regulations and how they impact MDF / CO-OP programs.

Insights

Partner Prospecting and Onboarding

Utilize this onboarding checklist to successfully recruit the right partners with business models and skills aligned with your company’s objectives.

Insights

These Trends Are Changing Channel Marketing

How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses.

Insights

Starter’s Guide to Finding an MDF/CO-OP Solutions Provider

Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives.

Case Studies

Healthcare: Pharma: Points Based Reward Incentives

Centralized healthcare stakeholder community portal, engaging professionals for their insights with survey participation, by points-based reward incentives.

Insights

Rebates Reinvented Best Practices Guide

This guide will teach you how to develop and run a rebate program that can take your marketing to the next level.

Insights

Maximize Rewards For New Digital Era

Discover insights into digital transformation and how vendors and their channel can align to the new buyer's journey with a Points-Based Rewards program.

Insights

The Ultimate Guide to Points-Based Channel Rewards

How vendors - and their sales channel - can engage with Points-Based Rewards to modify sales processes and align to the buyer’s journey.

Case Studies

Technology: Data Solutions Provider Points-Based Rewards

Points-based brand advocacy and enablement program, empowering channel partners to accelerate sales growth and improve technical knowledge.

Insights

The Three A's of Strategic Partners

Want a successful partner experience? Use the Three A's Criteria to identify and evaluate your strategic partners and focus your energy effectively.

Insights

HVAC Guide to Finding an MDF/BDF Solution Provider

The HVAC industry is facing a huge opportunity to leverage digital automation to improve efficiencies. Start by finding an MDF/BDF Solution Provider.

Insights

Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives

Points based incentive programs are an effective way to drive automotive aftercare dealer and distributor engagement. Learn how to motivate revenue-generating behavior, and increase sales.

Case Studies

Technology: Points Based Program

This global IT vendor increased loyalty, motivated their reseller network and grew sales by 10% YOY through points-based rewards and incentive travel.

Insights

Supply Chains have changed forever: How brands can engage and motivate resellers for joint success

Nimble brands are changing how they work with suppliers & resellers to optimize manufacturing, inventory, distribution, partner engagement, & motivation.

Insights

Ecosystem Orchestration Has Landed and is Here to Stay

With today’s increasingly complex channel ecosystems, how do you get the most out of your partners, resellers, suppliers, providers, and influencers?