Discover 360insights resources on channel marketing insights, strategies trends and practice.
Are Marketplaces REALLY working for your business?
Register now for our upcoming webinar where we'll delve into actionable ways to achieve true marketplace mastery.
Making Your Partners Demand Generation Machines: How to Truly Enable Your Ecosystem
Watch our expert panelists to learn how to leverage new and different strategies to better educate, engage, and enable your ecosystem!
Uncertain Times, Certain Success: Leveraging Demand Generation to Help Channel Partners Flourish
Do your partners have what they need to succeed? Watch our star-studded panel from all facets of the channel talk through challenges and strategies.
Our Contribution to International Women's Day 2023
Watch this short video from Heather K. Margolis, Theresa Caragol, and Lisa Citron about International Women's Day 2023.
Tacking Against the Headwinds: 2023 State of Channel Incentives Report
According to our latest research, incentives are proving resilience against economic downturns. Learn how incentives are helping brands weather the storm, enable greater success, and generate support for partners, dealers, and resellers alike in 2023 and beyond.
Navigating The C's of Unpredictability
Supply chain disruption, manufacturing shortages, labor issues, and rapid market changes have made setting the right mix of incentives and rebates even more challenging. Learn how the right incentive management platform can offer flexible and dynamic solutions that intelligently manage and optimize your channel incentives.
Technology: Matillion Maximizes Partner Pipeline
Learn how data integration company Matillion are maximizing partner business opportunities and mutual bottom lines by supporting partners
The 360View: Is Your Partner Ecosystem a Revenue Engine?
Watch the 360View for an in-depth, high-energy conversation about the evolution of ecosystems and the future of ecosystem marketing
Nourishing Your Channel Ecosystem
Read this eBook to learn how to nourish your channel ecosystem and apply fresh strategies for healthy partnership growth.
The 360view - Cultivating and Managing Healthy Channel Ecosystems
Everyone is talking about ecosystems, and some of us longer than others, but how do you truly build an ecosystem that can thrive and grow?
Automotive: Manufacturer Polaris implements high impact dealer portal
Learn in this Case Study how, Polaris International designed and implemented a high impact dealer portal offering a unique experience for their diverse international dealer community and portfolio of off-road and on-road products. One that has the ability to deliver relevancy and enriching experiences to all dealers – whatever their location, type and time zone!
Heather K. Margolis, SVP of Marketing at 360insights is joined by Lisa Stifelman-Perry, Director of Global Partner Experience Operations at Spunk to discuss what partner experience really means, why it matters, and how to improve PX at your organization.
The Next Generation Channel Chief: The Evolution of Partnerships and How to Not Get Left Behind
Videocast featuring Canalys and Crossbeam, with valuable insights on thriving through the partnership evolution - leveraging technology, business, and strategic alliances.
Technology: Delivering outstanding ROI and global sales performance
This online points-based solution integrated partners globally, strengthened relationships and provided sales pipeline awareness for this IT Manufacturer.
In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot to discuss the importance of partnerships, the evolution of HubSpot's partnership programs, and tips for growing partner ecosystems.
Business Travel Tips
In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Rachel Schaeffer, Global Director of Channel for Strategic Alliances at SuccessKPI to discuss tips and tricks for managing intense business travel schedules.
Ecosystem Orchestration Has Landed and is Here to Stay
With today’s increasingly complex channel ecosystems, how do you get the most out of your partners, resellers, suppliers, providers, and influencers?
Technology: F5 delivers personalized partner experiences
Learn in this Case Study how technical security leader F5 ensures optimized partner support is realized through an implemented partner hub with capabilities to promote and maintain a healthy partner ecosystem, delivering personalised experiences for different partner requirements to drive business goals and revenue.
How To Design & Execute An Ecosystem Strategy
Watch this Videocast for an illuminating conversation about ecosystem strategy and plans for 2023, including the five most important things today's ecosystem leaders should be thinking about.
Supply Chains have changed forever: How brands can engage and motivate resellers for joint success
Nimble brands are changing how they work with suppliers & resellers to optimize manufacturing, inventory, distribution, partner engagement, & motivation.
360insights Health Plans Help Sheet
Read this Help Sheet to see how an automated Incentives and Rewards platform improves HEDIS scores while helping you go the extra mile to engage and serve your members.
Manufacturing: Fisher & Paykel Drive Sales
Fisher & Paykel, a manufacturer of kitchen and laundry appliances, worked with 360insights to launch new SPIFF and Consumer Rebate programs. See the results.
Solving the Points Program Challenge: Automation, Finally!
Watch this webinar with SVP, 360ecosystems James Hodgkinson to learn how our ecosystem technology addresses the #1 challenge of points-based partner programs
Artificial Intelligence (AI) to Incentives Automation (IA)
Powered by additional AI, every platform that hosts partner data can deliver personalized, smart experiences faster, with less effort and bigger impact.
Automotive: Pirelli Points-Based Reward Incentives Module
Learn how Pirelli optimized a multi-faceted points-based reward incentive program to strengthen engagement and customer dealer network sell through.
The Essential Guide to Running Successful Sales Incentives
In this eBook 360insights explore the ways to connect with the sales channel, improve your sales incentive and enhance user experience.
CPQ & eCommerce Convergence
This Guide is aimed at Stakeholders who are frustrated by limitations in their online services, and want to learn how they can be improved with the use of CPQ.
HVAC Guide to Finding an MDF/BDF Solution Provider
The HVAC industry is facing a huge opportunity to leverage digital automation to improve efficiencies. Start by finding an MDF/BDF Solution Provider.
Healthcare: CooperVision Rebates and Donations
Discover how 360insights implemented an easy and efficient rebate process for CooperVision, providing a more user-friendly experience.
Consumer vs. Instant Rebates: Which is Best?
Understand the differences between consumer and instant rebate programs, best practices, considerations & how they impact various target audiences.
Videocast: “The Shift” - Helping your Channels and their Customers Overcome Inventory and Labor Shortages
Learn how to motivate, incent, and retain sales teams when they are overcoming inventory and labor shortages.
Automotive: Apollo Vredestein Accelerates Customer Experiences
Apollo Vredestein increased end-user engagement and expanded into new buyer markets by centralizing and automating Incentives. Learn more
Channel Rewards Programs for the New Digital Transformation Era
Learn how to modify sales processes to align with the new, digitally connected buyer’s journey, with points-based rewards incentive programs.
3 Steps to Maximizing a Business Ecosystem
Learn how to drive simplicity and scale of adoption to harness the power of your business ecosystem.
10 Good Reasons For Using 360ecosystems
This infographic gives you an overview of the 10 most important reasons why you should choose 360ecosystems as your next business portal.
5 Steps To Achieve Ecosystem Orchestration
Ecosystems need to be built with orchestration in mind to create synergy across programs, platforms, and methodology, to ensure a seamless experience
The Ecosystem Imperative and the Partner Engagement Challenge
Learn how the rise of business ecosystems has created a much more complex environment with new drivers and related activities resulting in an engagement gap.
Improving Customer Experience and Optimizing Sales with CPQ
This resource helps build an understanding of CPQ tools and their role for Manufacturers and their partners within the supply chain.
Manufacturing: MDF & CO-OP, Rebates and SPIFF Modules
See how this vehicle manufacturer consolidated their Co-Op, rebates and SPIFF incentives, through one simple platform to influence channel behavior.
Guide to Getting Started with Channel Incentive Programs
How to efficiently utilize time, budget & resources to produce a high performing innovative channel incentive program, delivering impactful ROI.
A Guide to Incentive Planning & Selection
In this eBook 360insights shares what to review when planning and selecting the right channel incentives, to ensure every member involved keep motivated.
Optimizing Partner Engagement Webinar Series: Part 1
View this videocast to learn the best practice recommendations for digital partner engagement, so brands can enable their partners to win business.
The Ultimate Guide to Points-Based Channel Rewards
How vendors - and their sales channel - can engage with Points-Based Rewards to modify sales processes and align to the buyer’s journey.
Opportunities to Optimize Partner Engagement
Achieving partner engagement success requires getting personal with your incentive program. Learn how to deliver an exceptional partner experience.
10 Essentials for a Successful MDF & CO-OP Marketing Program
Understand how to plan, design and execute effective MDF & CO-OP programs that drive channel growth and deliver ROI.
The Secret Ingredient to Partner Enablement
How vendors can improve the effectiveness of partners’ marketing enablement & develop marketing certification programs to improve performance.
CO-OP Versus MDF Funding Models
Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models.
360insights Named to 2022 Lists of Best Places To Work™ in Canada and the United Kingdom
360insights announced that it has been recognized as one of Canada’s Best Places to Work™ for the tenth year, whilst UK ranks for the first time.
Ecosystem Engagement Engine Capabilities
Learn how the 360ecosystems Ecosystem Engagement Management Platform and its components work together to drive personalized engagement at scale.
How Incentivized Learning can Benefit your Business
Discover how incorporating incentivized learning into your SPIFF strategy, will build loyalty, increase brand awareness and accelerate performance.
Forrester: Elevate Your Partner Ecosystem Management
360insights commissioned Forrester Consulting to evaluate the importance of partner ecosystem management solutions amid the growing complexity of the channel.
Healthcare: Pharma: Points Based Reward Incentives
Centralized healthcare stakeholder community portal, engaging professionals for their insights with survey participation, by points-based reward incentives.
Effective Partner Communication Starts with Empathy
Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program.
Starter’s Guide to Finding an MDF/CO-OP Solutions Provider
Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives.
Technology: Data Solutions Provider Points-Based Rewards
Points-based brand advocacy and enablement program, empowering channel partners to accelerate sales growth and improve technical knowledge.
360 and IT Industry
Technology companies turn to technology solution providers, channel partners, MSPs and influencers to drive more revenue, but motivating and enabling your partners can be expensive, difficult to scale, and beyond challenging. Learn how 360insights can enable sales and increase ROI by delivering a modern and intuitive channel incentive experience.
360 and the Kitchen & Bath Industry
Major Kitchen and Bath appliances companies rely on their dealer sales teams to drive revenue. Learn how to engage dealers to focus on your business.
360 and the Automotive Industry
Automotive and Tire companies can rely on service technicians to drive revenue through auto aftercare sales by incenting the behaviors that drive engagement.
Promotional Allowance Program Regulations
Download this best practice guide, that explains the promotional allowance program regulations and how they impact MDF / CO-OP programs.
Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework
Channel leaders who tailor engagement strategies to partners will see relationships thrive. Follow these tips for an effective partner engagement strategy.
Technology: Points-Based Rewards Drive Channel Partners to Grow Vendor Sales by 10%
This global IT vendor increased loyalty, motivated their reseller network and grew sales by 10% YOY through points-based rewards and incentive travel.
Optimizing Partner Engagement Series Part 3: Measuring Partner Engagement
Watch this discussion to gain insights into how you can measure engagement and help you identify areas where you can increase partner productivity.
Maximize the Effectiveness of your MDF - CO-OP Program
Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue.
Optimizing Partner Engagement Webinar Series Part 4: Case Study
In 360's Optimizing Partner Engagement series, we bring you insights into how one of our clients has successfully optimized its channel success program.
Channel Rewards Checklist for Today’s Marketplace
How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies.
Automotive: Stapletons Tyres Points-Based Channel Rewards
Customer loyalty points-based program, incentivizing UK tire resellers to purchase premium tire ranges & SKU's, driving sales growth & revenue.Automating the MDF ExperienceEvolving SPIFFs through Automation.
International Women's Day Videocast #1: Filling the Female Talent Void and Empowering Women to Re-Engage Post COVID
Learn how to engage and inspire female talent, by listening to this videocast. Understand how companies can connect, recruit, and empower women post-covid.
Rebates Reinvented Best Practices Guide
This guide will teach you how to develop and run a rebate program that can take your marketing to the next level.
Technology: MDF & Co-Op Solution for Success
Read about how 360insights was able to implement a MDF & CO-OP program solution to help a fortune 50 international tech company reach success.
Introducing the 360|TECHCLOUD
Learn how the 360 Tech Cloud empowers brands to engage with their channel partner ecosystems, making it easier to drive productivity and business performance.
What is MDF?
Discover the difference between MDF and CO-OP programs and learn which is most effective for your business goals and creating lasting channel relationships.
The Three A's of Strategic Partners
Want a successful partner experience? Use the Three A's Criteria to identify and evaluate your strategic partners and focus your energy effectively.
Automating the MDF Experience
MDF can create significant ROI for organizations and their partners, when tracked and measured accurately. Here's how automating MDF programs will help.
These Trends Are Changing Channel Marketing
How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses.
360 Channel Success - UK
Learn how 360insights can help deliver a modern and intuitive partner experience to help sales people break through environmental complexities.
Manufacturing: Hoover Points-Based Reward Incentives
See how Hoover appliances implemented a points-based incentive solution to boost sales growth.
International Women's Day Videocast Series #2: Selling to Women: Female Purchasing Power Has Evolved
Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.
Partner Prospecting and Onboarding
Utilize this onboarding checklist to successfully recruit the right partners with business models and skills aligned with your company’s objectives.
Vendor Partner Pain Points
MDF & CO-OP are a stellar tool to use to boost channel sales, but when executed poorly, results in a multitude of pain paints for both Partners and Vendors.
Sell-Through Allowances Reinvented
In this eBook, 360insights provides benefits and challenges of sell-through allowances (STA) as well as how to leverage STAs to your advantage.
International Women's Day Videocast Series #3: Mentors that Mean Something
Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.
Why Rebates are the Go-To Incentives
This video explains the benefits of incentive rebate programs and how 360insights can solve challenges for brands to improve ROI across channel incentives.
Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives
Points based incentive programs are an effective way to drive automotive aftercare dealer and distributor engagement. Learn how to motivate revenue-generating behavior, and increase sales.
Baptie Webinar Automation - Is This the Key to a Successful Partner Program?
Learn how you can use automation and data insights, to enhance partner engagement and deliver a more personalized partner experience.
Increase Mindshare with SPIFF
How to increase mindshare with channel SPIFFs and which rewards are a winning incentive tactic to motivate sales teams to increase performance.
The State of: Channel Incentives
This infographic explains why channel incentives are used and how they are successful, and some of the trends and challenges that they face in the future.
Appliances: Using 360s Rebate Technology to Elevate Consumer Experience
360insights helped a client leverage the latest technology for a successful consumer rebates platform to elevate the consumer experience and drive sales.
Optimizing Business Performance with SPIFFs
This video takes you through the benefits of implementing the latest channel SPIFF technology to optimize business performance.
360insights Automotive Help Sheet
Understand how different incentive approaches can drive required behavior and sales in the Automotive market
360insights Auditor Checklist
This checklist will help you identify incentive fraud detection and empower you to better protect against fraudulent claims.
Outperform your Competition
Adding the right incentive solutions can amplify key enablement efforts and further drive partner engagement. Watch the videocast to learn how.
Advantages of the 360insights SaaS Platform
360insights provides a customizable, secure, and efficient SaaS solution - The Channel Success Platform™.
360insights Technology Help Sheet
Understand how different incentive approaches can drive required behavior and sales in the Technology market, with this help sheet.
How to Capitalize on Tires & Parts Sales
A surge demand for vehicle maintenance aftermarket products presents an opportunity for both vendor and their sell-through channel to capitalize on sales.
Maximize Rewards For New Digital Era
Discover insights into digital transformation and how vendors and their channel can align to the new buyer's journey with a Points-Based Rewards program.
360insights Telecom Help Sheet
Understand how different incentive approaches can drive required behavior and loyalty sales in the Telecom markets.
Powering Partner Ecosystem Performance with Collaboration
Enhance your partner performance through partner ecosystem management collaboration.
The Strategies and Solutions that Provide Channel Ecosystem Nourishment
Learn strategies and solutions to feed the right nourishment to the myriad of partners operating within your channel ecosystem.
The Channel Landscape Has Become the Channel Ecosystem
Healthy ecosystems involve a complex web of interdependent enterprises and relationships that create and allocate business value together. Read this blog to learn more.
The Role of Technology in Channel Ecosystem Nourishment
Read more about the need for cloud-based technology solutions, like incentives automation, to successfully nourish your channel ecosystems.
360insights HVAC Help Sheet
Discover how different incentive approaches can drive required behavior and loyalty sales in the HVAC markets.
Creating Brand Loyalty through Charitable Giving
By incorporating charitable giving into consumer rebate programs, creates deep and lasting relationships with customers and generates higher brand loyalty.
The State of: MDF
This infographic will take you through why MDF & CO-OP programs are still so important, and what comes next for them in the ever changing channel.
360insights’ Heather K. Margolis Joins Channel Development Advisory Council for CompTIA
360insights is excited to share that Heather K. Margolis, SVP Marketing, has been selected to join the Channel Development Advisory Council for Computing
360insights Appliances Help Sheet
Understand how different incentive approaches can drive required loyalty, behavior and sales in the Appliance market.
Disaster Relief: Rapid & Timely Incentive Program Deployment
360insights implemented a rebate program for a HVAC client that could offer quick relief to their clients affected by Hurricane Harvey.
The State of: SPIFF Programs
Grow sales revenue and create connections between your channel and brand. This infographic defines SPIFFs and how to navigate SPIFFs.
Elevating Consumer Rebates
This eBook lays out the proper methodology to enhance consumer rebate programs and optimize program spend, to ensure they reach their full potential.
The State of: Volume Rebates
Volume Rebates (VRs) encourage the purchase of goods in large quantities for a financial incentive. This infographic defines VRs and how to navigate them.
Improving the Consumer Experience with Rebates
Consumer rebates can play an essential role in engaging customers and building brand loyalty and relationships when it matters the most - the point of purchase.
Evolving SPIFFs through Automation
SPIFFs are a powerful tool to motivate sales teams. These are the benefits of automating SPIFFs programs to drive behaviors that optimize business outcomes.
LinkedIn Live: Channel Wrap-Up - From Funnels to Fly Wheels
Understand how enhancements to partner engagement transitioning from traditional funnels to fly wheels will affect the future of the channel.
The State of: Channel Insights
Channel insights bring brand confidence, channel efficiency and pipeline accuracy. This infographic defines channel insights and how to navigate them.
Building a Business Plan For Your Partners
Discover how to create an effective strategy and plan, including measurable objectives, that will help drive the success of you and your channel partners.
Automotive: Volume Rebates to Grow Revenue
Discover how an automotive parts supplier grew revenue through a distributor and dealer volume rebates incentive program.
IWD 2021 Video
Listen to this informative discussion about how to achieve equality in the workplace, on International Women's Day 2021.
The State of: Sell-Through Allowances
Sell through allowances (STA's) offer retailer support retroactively while protecting MSRP. This infographic defines STA's and how to navigate them.
Insurance: Leading Insurance Carrier Integrates 360 TCMA
Learn how 360insights was able to increase the efficiency, and ease-of-use, of a leading insurance carrier's MDF program by integrating with TCMA.
Brandsource/AVB Summit: 19 - 22 March 2023
Share ideas, learn from peers, and spend productive time meeting one-on-one with vendor partners for product training and business planning to enhance profitability and drive more business.
Engineering Solutions Live: 23 March 2023
Three key engineering technology areas under one roof. The UK's leading event to network, gain inspiration & find innovative new solutions. Reserve your FREE place today.
Nationwide Primetime Show: 25 - 28 March 2023
This event showcases products like independent appliances, electronics, furniture-based products, RTO dealers, and prime time services, etc. in the Industrial Products industry.
Channel Live: 29 - 30 March 2023
Whether you're looking to expand your portfolio and integrate new technologies, or seeking new partners, Channel Live is the destination for you.
Mid-America Trucking Show: 30 March - 1 April 2023
Since 1972, MATS has offered three days full of exhibits, education, entertainment, and networking – all at the largest annual trucking event in the world.
How to Ensure Points-Based Incentive Programs Really Drive Sales
Points-Based incentive programs are one of the most effective ways to drive dealer and distributor engagement, motivate revenue-generating behavior, and increase sales volume. Here's why.
360insights Named a 2022 UK Best Workplaces™ for Women
The 2022 UK’s Best Workplaces™ for Women list was launched this week by Great Place to Work® UK, recognizing 360insights among 263 ranked organizations.
360insights Named A CIM Leader By Major Independent Research Firm
New Report Gives 360insights Top Score in Strategy Category Within the Channel Incentive Management (CIM) Evaluation.
4 Ways to Eliminate Channel Partnership Friction Across the Entire Partner Lifecycle
Learn more about what causes channel partnership friction and steps you can take to eliminate it throughout the entire sales process.
Enhance Incentive Strategies and Sales Team Enablement
If you’re like most, the tried and true sales incentive tactics you’ve relied on in the past just aren’t cutting it anymore. Here are a few easy ways to enhance incentive strategies.
Why Your Sales Funnel Should Actually Be a Flywheel
Here’s what you need to know about the sales flywheel, and how to incentivize channel partners and sales teams.
The Evolution of MDF
Discover our five best practices, that can be utilized to improve the effectiveness of your current or new MDF program.
Enabling Partners with Through Channel Marketing Automation Awards
TCMA Awards combine marketing skills transfer and vendor-specific program information with incentives, to empower partners to execute vendor-created marketing.
Aligning the Buyer and Partner Journey
The number one issue impacting channel brands and partners today is the misalignment of the partners’ sales process to the digitally connected buyer.
Top Performing Modern B2B Rebate Programs
Learn how to support to channel partners by ensuring your B2B Rebate Program is simple, easily defined, clearly communicated, and effectively managed.
5 Things to Consider When Choosing the Right Channel Incentive Management Solution for Your Business
Here's 5 tips to drive behaviors, gain partner mindshare and influence customers through your Channel Incentive Management (CIM) solution.
Recession-Proof and Grow Your Channel
Within a recession, businesses have every opportunity to engage their channel to keep sell-through opportunities alive and ensure partner loyalty and growth.
5 Tips to Drive More Revenue Through the IT Channel in an Economic Downturn
The reality is, rebates and incentives become MORE important during times of economic uncertainty. How you ask? Here are just a few reasons.
Flipping Supply Chain Issues On Their Head
Flipping Supply Chain Issues On Their Head
Shifting Supply Chains…Help Sales Teams Do More with Less
Learn how brands are helping sales teams do more with less by optimizing manufacturing, inventory, distribution, and resale processes to maintain time to market, partner engagement and loyalty!
5 Ways to Achieve Ecosystem Orchestration
Minimize engagement frustration and achieve more across you channel ecosystems through these 5 actional steps.
Channel Partner Ecosystems: How to Optimize Your Channel Go-To-Market Strategy
Today’s channel relies on partner ecosystems converging around a single customer to deliver a comprehensive solution. Learn how to get the most out of your channel partner ecosystems.
Partner Relationship Management Meets the New Kid on the Block: Partner Ecosystem Management
Learn how Partner Ecosystem Management (PEM) allow vendors to overlay partner portals and channel incentive software with engagement enablement to drive relationships.
What is Ecosystem Orchestration - and Why is it so Important?
What is Ecosystem Orchestration? This blog explains how enterprises can establish a clear ecosystem orchestration strategy to maximize this opportunity
Engagement Management + Incentives Automation = Ecosystem Orchestration (EM + IA = EO)
Learn how combining technology with the ability to drive behavior based on rewards and incentives related to engagement will drive success within ecosystems
Intelligent Automation of Resource Supply and Demand Increases the Value of Engagement
Learn how delivery of a constantly personalized experience is fluid and intelligent supply-demand infrastructure for this experience delivery is required.
Should You Build or Buy a Channel Incentives Platform?
From cost to scalability, there’s a lot to think about when it comes to building or buying a channel incentives management platform. Learn about the specific pros and cons to help you make an informed decision.
Channel Focus Virtual Event : 19 - 20 April 2023
For 25 years Channel Focus has led the way in helping attendees understand new Channel trends, develop state-of-the-art Channel programs, and develop industry-leading Channel Sales and Marketing strategies. Join the live sessions, participate in live Q&As, meet and chat in one-on-one sessions, all with the cameras on.