Business Insights refer to actionable conclusions drawn from data analysis that drive strategic decision-making.
Core activities consist of:
- Collecting and processing data to identify patterns and trends
- Employing data visualization tools to transform complex data into understandable formats
- Leveraging insights to inform business strategies and improve performance
These insights are applied to enhance customer experience, optimize operations, and increase competitiveness. They are critical for maintaining a dynamic response to market changes and achieving business objectives.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.