A Third-Party Reseller is an independent entity that purchases products or services from a manufacturer, distributor, or service provider and sells them to end customers, often through its own sales channels. While not directly affiliated with the original supplier, the reseller plays a key role in accessing new customers and markets.
This role includes:
- Procuring goods or services from authorized providers
- Marketing and selling these offerings through independent platforms or outlets
- Managing customer interactions, transactions, and post-sale support as needed
Companies work with third-party resellers to increase sales volume and expand reach without having to build additional infrastructure or hire internal staff.
In terms of the overall supply chain, these resellers are valuable because they enable flexible market coverage and allow businesses to test new regions or customer segments without high upfront investment. When supported by the right tools and incentive structures, these partnerships can lead to greater brand visibility, improved service responsiveness, and long-term revenue growth.
Centralize Ecosystems to Adapt to Market Trends
Infographic
The Changing Tech Landscape of Ecosystem Orchestration
The transition from the traditional indirect channels business model to the era of ecosystems marks a significant shift in modern business dynamics.
The new world of Ecosystem Orchestration fosters innovative, seamless collaboration and flexibility.
See the contrasts of Ecosystem Orchestration with the constrictions of traditional PRM and the impact of this implementation on your business.