Brand Marketing is a strategic approach focused on promoting and establishing a brand's identity, values, and mission to influence consumer perception and foster emotional connections.
The strategy includes:
- Creating consistent brand messaging across all marketing channels
- Developing brand storytelling that resonates with the target audience
- Employing visual elements that enhance brand recognition
Practically, brand marketing differentiates a brand in a competitive market, attracts and retains loyal customers, and boosts brand equity. It is essential for building a brand's reputation, increasing market share, and ensuring long-term business success.
We Build Partnerships that Last
Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.