Channel Activation involves optimizing communication to support channel partners and improving indirect sales processes. Brands may use email, social media, or partner portals to help improve sales and boost revenues.
Key components include:
- Establishing precise targeting to reach specific audiences
- Personalizing campaigns for targeted reach
- Analyzing performance for best results
Channel activation is vital to the indirect sales process. It ensures that marketing and sales efforts are efficient. Performed well, it can lead to stronger sales conversions, more engagement, and higher revenues.
Change the Way Your Partners Engage with You
eBook
Opportunities to Optimize Partner Engagement
The critical relationship between partner engagement and partner experience has never been more prevalent than in recent disruptive times. Many brands have experienced a drop in engagement from their partners and need to reassess their partner engagement strategies.
Discover the new approaches to partner engagement in this Insights Paper.
Discover the new approaches to partner engagement in this Insights Paper.