A Content Management System (CMS) is software that allows users to create, manage, and modify digital content without requiring specialized technical skills.
It involves:
- Organizing and structuring content
- Enabling content creation and editing
- Managing content distribution and updates
Practically, businesses and individuals use CMS platforms to build and maintain websites, publish blogs, manage online stores, and even streamline internal content workflows. Popular examples include WordPress, Joomla, and Drupal.
A Content Management System is essential because it simplifies the process of handling digital content, making it accessible for non-technical users while improving efficiency for professionals. It fosters consistency in content delivery, supports scalability, and enables seamless collaboration, directly impacting a brand’s online presence and customer engagement.
We Build Partnerships that Last
Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.