Proof of Performance is documentation or evidence that verifies the successful execution of a service, campaign, or project as promised or agreed upon.
This typically involves
- Collecting data or metrics that demonstrate outcomes
- Creating detailed reports or summaries
- Sharing tangible results with stakeholders
Businesses and organizations use proof of performance to build trust, ensure accountability, and evaluate the success of their efforts. For example, in advertising, it might include metrics like reach, impressions, or engagement to show a campaign reached its intended audience.
Proof of performance is vital because it reinforces credibility, strengthens relationships with clients or partners, and provides insight for optimizing future efforts. It also acts as a benchmark for measuring success, ultimately contributing to better results and increasing confidence in decision-making processes.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.