Widespread Adoption is the expanding usage of a product, service, activity, etc. across a target audience or market.
This typically includes:
- A growing user base
- Increasing usage rates of the product, service, or activity over time
- Integration of the product, service, or activity into standard workflows or behaviors
Businesses seek widespread adoption of their products or services and identify it as a barometer of their success. Growing adoption of new technologies, systems, or programs, such as loyalty platforms or software tools, also lends itself to an increased capacity for monetization of these business elements. Ultimately, this can lead to increased return on investment, customer capture, sustained user engagement, and elevated sales goals.
Generally, widespread adoption confirms the value and usefulness of an offering and indicates the potential for scalability. It also often signals the transition from early-stage innovation in an organization to one that is becoming industry standard.
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Case Study
Consumer Durables: Maximizing engagement with retailers to drive sales uplift
Discover how 360insights worked alongside iconic household appliance brand, Hoover, to implement a new incentive initiative in the marketplace.
This unique B2B sales points-based reward program motivated sales follow-through, to result in a 270% increase in sales and position themselves as market leader.