Channel Management refers to the system businesses use to optimize and improve distribution practices within their indirect sales channels. The goal of channel management is to enhance customer experience and increase efficiency.
Key components include:
- Establishing onboarding practices for new channel partners
- Developing marketing collateral to support partner sales
- Analyzing and evaluating channel performance
Channel Management allows brands to track the performance of complex distribution channels leading to greater efficiency, improved inventory practices, and stronger relationships with their strategic partners. This creates a win-win environment that improves customer satisfaction and sustainable growth.
Simplify Program & Processes for Success
Case Study
Consumer Durables: Improving long-term loyalty through a cohesive user experience
A national lighting manufacturer wanted to switch up their channel incentive strategy in order to increase brand awareness and improve long-lasting relationships with distributors and contractors.
By creating a cohesive user experience - including the integration of training and gamification within this points-based rewards program and optimizing the engagement and comms strategy - this led to significant improvements in brand loyalty and increased revenue.
Learn how the program automations also improved the internal stakeholders reporting capabilities.