Co-Ideation is a collaborative process where multiple stakeholders, such as team members, customers, or partners, work together to generate and refine ideas for products, services, or solutions. It emphasizes shared creativity and diverse perspectives to drive innovation and create more inclusive outcomes.
This involves:
- Facilitating brainstorming sessions or workshops
- Encouraging knowledge and idea sharing
- Consolidating and evaluating ideas collectively
In practice, co-ideation is often used in product development, customer experience design, and organizational problem-solving. For example, businesses may engage customers directly to co-create new features or collaborate across departments to improve workflows.
Co-ideation is important because it fosters inclusive innovation, strengthens stakeholder relationships, and often leads to more well-rounded and effective solutions. It also boosts engagement by giving participants a sense of ownership in the outcomes, ultimately driving better alignment and long-term success.
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Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.