Web Traffic refers to the volume of visitors to a given website, and their patterns of usage over a specific time frame. It’s a general term that includes how users arrive at the site, how they navigate through it, and how long they remain on it.
Key metrics of web traffic include:
- Number of site visits and page views
- Sources of traffic (search engines, social media, direct links, or referrals)
- User behavior and engagement numbers like bounce rate and duration of visit
Companies track web traffic patterns to better understand visitors’ interests and habits, as well as to help them optimize their digital content strategy. This can improve digital conversion rates, turning visitors into customers. Specifically, web traffic insights help businesses improve the effectiveness of their marketing strategy, refine visitors’ online experience, and ultimately support lead generation and customer acquisition.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.