Accumulated Points are digital or virtual rewards that customers collect through participation in loyalty programs or promotional activities, often redeemable for discounts or special offers.
This involves:
- Tracking customer interactions
- Assigning point values
- Managing point redemption.
In practice, businesses use accumulated points to incentivize repeat purchases and enhance customer engagement. This leads to increased customer loyalty, higher lifetime value, and more frequent interactions with the brand.
Accumulated Points are crucial as they not only boost customer retention but also provide a metric for evaluating customer loyalty, directly impacting customer satisfaction and revenue growth.
Foster Long-Lasting Relationships to Drive Incremental Business
Case Study
Automotive: Accelerating customer retention and sales growth
Automotive distributor Stapletons, were looking for a highly effective way to engage with customers and maximize relationships while safeguarding loyalty and influencing purchasing decisions to increase revenue.
See how 360insights created an immersive incentive promotion platform, that rewarded independent garages and wholesalers for their purchases.
This award-winning program produces a 4400% return on investment and sees a 177% increase in active users YOY, increasing transactions by 175%.