Nearbound is a go-to-market approach that harnesses collaborations, interconnected networks, and shared relationships to enhance customer acquisition, foster growth, and boost retention. This approach focuses on working with partners' existing audiences rather than solely relying on direct outreach or traditional marketing efforts.
It involves:
- Building and nurturing strategic partnerships
- Identifying mutual customer interests or needs
- Creating collaborative strategies to engage shared audiences
In practice, businesses use Nearbound to co-create value, enhance trust with potential customers, and accelerate the sales cycle by leveraging established relationships. By prioritizing partnership-driven outreach and shared credibility, Nearbound fosters sustainable growth, improves market reach, and reduces customer acquisition costs. This strategy is essential for companies seeking to expand efficiently while building strong networked alliances.
We Build Partnerships that Last
Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.