Demand Generation is a strategic marketing process focused on creating awareness and interest in a company’s products or services, ultimately driving customer demand. It involves integrated efforts to attract, nurture, and convert leads into loyal customers.
Key components of demand generation include:
- Targeting and segmenting audiences effectively
- Creating and distributing valuable content
- Implementing lead nurturing and scoring systems
- Leveraging data analytics to optimize campaigns
In practice, demand generation combines branding and performance marketing to align sales and marketing teams, increase qualified leads, and accelerate the buyer's journey. It plays a vital role in revenue growth by fostering long-term engagement and building a strong pipeline of potential customers.
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Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.