Consumer Rebates or Express Rebates are monetary incentives offered to customers after a purchase, often as a refund or partial reimbursement. These rebates are typically provided in exchange for proof of purchase and may involve a redemption process through mail, online submission, or at the point of sale.
This entails:
- Providing a rebate offer during purchase
- Requiring customers to submit documentation for validation
- Processing and issuing the rebate amount, typically as a check, gift card, or digital form
Rebates serve as a powerful marketing tool to attract price-sensitive customers and drive initial purchases, while benefiting businesses by encouraging higher sales and clearing inventory. For customers, they offer a financial benefit, helping reduce the overall cost of a product.
When executed effectively, consumer rebates not only boost short-term sales but also foster positive brand perception and encourage repeat business, making them a win-win for both businesses and shoppers.
Foster Long-Lasting Relationships to Drive Incremental Business
Case Study
Automotive: Accelerating customer retention and sales growth
Automotive distributor Stapletons, were looking for a highly effective way to engage with customers and maximize relationships while safeguarding loyalty and influencing purchasing decisions to increase revenue.
See how 360insights created an immersive incentive promotion platform, that rewarded independent garages and wholesalers for their purchases.
This award-winning program produces a 4400% return on investment and sees a 177% increase in active users YOY, increasing transactions by 175%.