Display Advertising is a form of online marketing that uses visual elements such as banners, images, and videos to showcase products or services. These ads are displayed on websites, apps, and social media platforms, reaching audiences based on their interests, behaviors, or demographics.
It involves:
- Crafting visually appealing ad designs
- Leveraging data for precise audience targeting
- Tracking performance metrics to optimize results
Businesses utilize display advertising to capture attention, direct potential customers to their websites, and encourage actions such as purchases or sign-ups. It plays a key role in raising brand awareness, re-engaging with users who have interacted with the brand before, and achieving diverse marketing objectives.
Display advertising is a vital component of digital marketing as it increases brand exposure, conveys targeted messages to specific audiences, and fosters engagement. By doing so, it enhances customer interactions, strengthens brand recognition, and drives higher conversion rates.
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Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.