Objectives and Key Results (OKRs) are a structured approach that organizations use to define, monitor, and accomplish their goals.
OKRs consist of two main components:
- Objectives: Ambitious, qualitative goals that describe what you aim to achieve.
- Key Results: Specific, measurable outcomes that indicate how you will achieve the objective.
This framework encourages teams to:
- Define clear, meaningful goals
- Quantify success based on measurable results
- Regularly track and assess progress
In practice, businesses use OKRs to ensure that everyone works toward the same priorities. For example, a company might establish the objective of “Enhancing customer satisfaction.” Key results for this could include “Achieving a 20% increase in customer feedback response rate” and “Improving average customer survey scores by two points.”
OKRs are critical because they drive alignment across teams, focus efforts on achievable outcomes, and provide a transparent metric for evaluating progress. This promotes accountability, sharper decision-making, and an organization-wide culture of high performance. By continuously refining and reviewing OKRs, businesses can adapt to evolving challenges and maintain momentum toward long-term goals.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.