Reseller Management refers to the strategic process of overseeing and optimizing relationships with third-party vendors or businesses that sell a company's products or services.
This involves:
- Establishing clear agreements and terms
- Providing ongoing training and support
- Monitoring sales performance
- Ensuring compliance with brand guidelines
- Facilitating communication and collaboration
Businesses implement reseller management to streamline operations, enhance the performance of their reseller network, and maintain brand consistency.
Effective reseller management is essential as it drives revenue growth, expands market reach, and strengthens relationships between businesses and their resellers, fostering mutual success and long-term partnership.
Centralize Ecosystems to Adapt to Market Trends
Infographic
The Changing Tech Landscape of Ecosystem Orchestration
The transition from the traditional indirect channels business model to the era of ecosystems marks a significant shift in modern business dynamics.
The new world of Ecosystem Orchestration fosters innovative, seamless collaboration and flexibility.
See the contrasts of Ecosystem Orchestration with the constrictions of traditional PRM and the impact of this implementation on your business.