A Reseller is a business or individual that purchases goods or services from a manufacturer, distributor, or supplier and sells them to end consumers or other businesses, usually for a profit. Resellers act as middlemen within the supply chain and are essential in expanding the reach of products and services to a wider audience.
This involves:
- Purchasing inventory or products at wholesale prices
- Marketing and promoting products to attract buyers
- Facilitating the sale process and ensuring customer satisfaction
- Practical Application and Importance
Resellers are essential for bridging the gap between producers and consumers, helping manufacturers expand their reach without the need to manage retail operations. They simplify the buying process for end users by offering curated product selections, accessible customer support, and convenient purchasing channels.
By leveraging strategic pricing, marketing expertise, and market insights, resellers contribute to increased product visibility and market penetration, benefitting the overall supply chain. This, in turn, fosters business growth and creates opportunities for retailers and consumers alike.
Centralize Ecosystems to Adapt to Market Trends
Infographic
The Changing Tech Landscape of Ecosystem Orchestration
The transition from the traditional indirect channels business model to the era of ecosystems marks a significant shift in modern business dynamics.
The new world of Ecosystem Orchestration fosters innovative, seamless collaboration and flexibility.
See the contrasts of Ecosystem Orchestration with the constrictions of traditional PRM and the impact of this implementation on your business.