Channel Empowerment is all about supporting indirect sales and distribution channels with the knowledge, tools, and resources required to promote and sell a brand’s products or services. When brands empower their strategic partners, they improve indirect sales performance and ensure partners are aligned with business goals.
Key components include:
- Enabling partners with training, resources, and product knowledge to optimize the sales process
- Providing marketing assets to support strategic partners in the indirect sales process
- Offering easy-to-track data and insights to inform decision-making
Brands utilize channel empowerment to help partners optimize their indirect sales processes. By offering partner portals, marketing materials, and accessibility to track sales performance, they can empower partners with the tools to optimize the indirect sales process and enhance customer experience
Transforming the Way Partners Learn and Grow
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How Incentivized Learning Can Benefit Your Business
As vendors increasingly seek to achieve market penetration, increase brand awareness, and accelerate revenue growth, they have to look to engage the real channel influencers, partner sales teams, in order to deliver the desired impact.
Developing valuable relationships, building loyalty, ambassadorship and advocacy are critical to the success of channel performance.
How can this be achieved? Download the guide to find out how.