A Channel Manager oversees relationships with a company’s channel partners, ensuring smooth operations and successful collaboration. Also known as partner managers or partner sales managers, they play a vital role in driving performance and engagement.
Key responsibilities include:
- Building and maintaining strong partner relationships
- Training partners on products and services
- Ensuring partners meet sales targets
- Recruiting and onboarding new partners
- Managing lead and deal registrations
- Resolving channel conflicts
- Developing personalized sales strategies
- Coordinating with internal teams like sales and marketing
- Setting up and managing partner incentive programs
- Analyzing partner performance and compliance
- Organizing partner events for training or networking
- Gathering product and customer feedback
- Providing ongoing support for partners
A skilled channel manager is crucial to the success of an indirect sales strategy, significantly influencing partner engagement and driving long-term growth.
Change the Way Your Partners Engage with You
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Opportunities to Optimize Partner Engagement
The critical relationship between partner engagement and partner experience has never been more prevalent than in recent disruptive times. Many brands have experienced a drop in engagement from their partners and need to reassess their partner engagement strategies.
Discover the new approaches to partner engagement in this Insights Paper.
Discover the new approaches to partner engagement in this Insights Paper.