Web Marketing refers to the promotion of products, services, and/or brands to a target audience through internet-based platforms and tools.
The key areas of focus for a web marketing strategy include:
- Improving brand or product visibility
- Driving online traffic
- Converting visits into active engagement and, ultimately, sales-related business outcomes
Web marketing enables businesses to reach wider audiences and engage with their customers across multiple digital touchpoints. It leverages online communication sources such as search engines, websites, email, and social media, optimizing content for visibility and user engagement.
Web marketing also often involves tracking user interactions and behavior via campaign performance and/or analytics tools. Ultimately, the role of web marketing is to enhance brand awareness, improve conversion rates, and contribute directly to long-term sales growth.
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Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.