A Hyperscaler is an organization or company that provides cloud computing services at massive scale, allowing businesses to access vast computing, storage, and network resources on-demand. Hyperscalers operate global infrastructure designed for scalability, reliability, and efficiency.
This involves:
- Operating extensive data centers across multiple regions worldwide
- Ensuring seamless scalability to handle fluctuations in demand
- Offering diverse cloud services such as computing power, storage, and databases
In practice, hyperscalers enable businesses to innovate faster by providing the resources needed for running applications, managing data, and supporting complex technologies like artificial intelligence and machine learning. Their infrastructure ensures flexibility and cost-effectiveness, allowing companies to focus on growth rather than IT management.
Hyperscalers are vital as they power much of today's digital ecosystem, supporting everything from mobile applications to enterprise platforms. They play a key role in digital transformation, helping organizations scale operations, improve performance, and adapt to evolving market demands.
Simplify Program & Processes for Success
Case Study
Consumer Durables: Improving long-term loyalty through a cohesive user experience
A national lighting manufacturer wanted to switch up their channel incentive strategy in order to increase brand awareness and improve long-lasting relationships with distributors and contractors.
By creating a cohesive user experience - including the integration of training and gamification within this points-based rewards program and optimizing the engagement and comms strategy - this led to significant improvements in brand loyalty and increased revenue.
Learn how the program automations also improved the internal stakeholders reporting capabilities.