Business to Business (B2B) describes transactions and relationships between businesses, as opposed to those between businesses and individual consumers (B2C).
Core components include:
- Developing strong partnerships and networks to facilitate transactions
- Understanding complex buying processes and long decision-making cycles
- Prioritizing long-term relationships over one-time sales
B2B practices support industries like manufacturing, wholesale, and services, providing products and services that help organizations operate effectively. This model is pivotal for driving industrial economies and fostering innovation.
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Case Study
TMT: Delivering Outstanding ROI and Global Sales Performance
Learn how 360insights worked hand-in-hand with an Information Technology Manufacturer and Fortune 100 Company to integrate partners globally and strengthen long-term relationships.
Using our Channel Success Platform™, partners saw an average of 226% more sales after one month with the program and a 41% increase in the rate of active partner purchases.