A Software Development Kit (SDK) is a curated set of tools, instructions, integrated practices, documentation, and code samples that are used by software developers to build applications for a specific platform, framework, or service. Rather than starting from scratch, developers use SDKs to quickly integrate core features, ensure compatibility, and meet technical standards.
This involves:
- Offering prebuilt components and APIs that simplify integration with the host platform
- Providing testing environments or emulators to validate app functionality during development
- Including technical documentation that guides developers through setup, implementation, and deployment
SDKs are viewed as “workshops” that offer everything developers need to build software for the determined platform. They enable faster development cycles, reduce errors caused by inconsistent integrations, and ensure that apps meet required performance and security benchmarks. They also help companies maintain ecosystem standards, especially when third-party developers are contributing to a platform's broader functionality.
For example, a cloud storage provider might release an SDK that allows third-party apps to upload files directly to its servers. Rather than writing a custom integration from the ground up, the developer can use the SDK to securely authenticate users, manage storage limits, and sync files in real time. This accelerates time to market while improving reliability and user experience.
Simplify Program & Processes for Success

Case Study
Consumer Durables: Improving long-term loyalty through a cohesive user experience
A national lighting manufacturer wanted to switch up their channel incentive strategy in order to increase brand awareness and improve long-lasting relationships with distributors and contractors.
By creating a cohesive user experience - including the integration of training and gamification within this points-based rewards program and optimizing the engagement and comms strategy - this led to significant improvements in brand loyalty and increased revenue.
Learn how the program automations also improved the internal stakeholders reporting capabilities.