Marketing Research involves systematically collecting, analyzing, and interpreting data to guide business decisions and strategies concerning markets, competitors, and customers.
This involves:
- Identifying and defining specific marketing problems
- Collecting quantitative and qualitative data
- Analyzing customer behavior, preferences, and trends
- Measuring the effectiveness of marketing strategies
Businesses use marketing research to optimize product development, enhance customer satisfaction, and ensure their strategies align with market needs. It plays a crucial role in reducing risks, improving decision-making, and driving business growth.
Increase Sales to Become a Market Leader
Case Study
Consumer Durables: Maximizing engagement with retailers to drive sales uplift
Discover how 360insights worked alongside iconic household appliance brand, Hoover, to implement a new incentive initiative in the marketplace.
This unique B2B sales points-based reward program motivated sales follow-through, to result in a 270% increase in sales and position themselves as market leader.