Web Analytics refer to the collection, measurement, and synthesizing of data from websites and other online platforms. This process helps a business better understand website visitor behaviors, leading to improved web functionality and a stronger digital experience for users.
Important data points that are tracked and monitored during this process include:
- Visitor activity such as page views, click-through rates, and time-on-site
- Sources of web traffic and user demographics
- Conversion rates, bounce rates, and other engagement metrics
In practice, effective use of web analytics can provide a host of actionable insights that help businesses analyze their online marketing and sales strategies. This includes tailoring content and tactical use of promotions to optimize user experience. This process can support search engine optimization (SEO) and other lead-generation initiatives, enabling companies to more efficiently achieve their broader business objectives.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.