Affiliate Management involves overseeing a company's affiliate marketing program, including recruitment, performance tracking, and relationship management with affiliates.
Key activities entail:
- Setting objectives
- Providing resources
- Monitoring affiliate performance metrics
Practically, successful affiliate management leads to expanded reach and increased sales through third-party partners who promote products or services to their audience. Affiliate Management is important as it can significantly enhance marketing efforts, providing a scalable growth channel and optimizing cost per acquisition.
Increase Sales to Become a Market Leader
Case Study
Consumer Durables: Maximizing engagement with retailers to drive sales uplift
Discover how 360insights worked alongside iconic household appliance brand, Hoover, to implement a new incentive initiative in the marketplace.
This unique B2B sales points-based reward program motivated sales follow-through, to result in a 270% increase in sales and position themselves as market leader.