Transactional Incentives are rewards designed to motivate specific sales behaviors or sales-related activities. These behaviors could be anything from registering or closing a deal, to cross-selling or upselling complementary products or services. They’re often differentiated from non-transactional incentives, with the latter focusing more on non-sales behaviors.
Transactional incentives commonly involve:
- Issuing rewards for qualifying sales or purchases
- Linking tangible, often cash-based incentives to discrete transactions or campaigns
- Tracking sales activity in real-time to ensure prompt recognition and continued engagement
Companies implement transactional incentives to encourage consistent sales performance, accelerate revenue growth, and reinforce strategic point-of-sale objectives. Rewards from these incentives might include cash bonuses or cashback, points-per-sale, or volume discounts, among others.
Transactional incentives are an essential component of an organization’s incentive strategy because they are straightforward and easy to understand. They establish clear motivation at the point of sale, helping internal sales teams and channel sales reps stay focused on providing high-impact actions.
Increase Sales to Become a Market Leader
Case Study
Consumer Durables: Maximizing engagement with retailers to drive sales uplift
Discover how 360insights worked alongside iconic household appliance brand, Hoover, to implement a new incentive initiative in the marketplace.
This unique B2B sales points-based reward program motivated sales follow-through, to result in a 270% increase in sales and position themselves as market leader.